Strategic acquisition brings together two leading Tampa Bay companies to advance HR technology for small businesses.
FrankCrum has acquired Haneke Design, a Tampa Bay-based leader in software development and user experience design. The move brings together two Tampa Bay companies that have worked together for years, combining Haneke Design’s engineering and product design capabilities with FrankCrum’s HR platform to expand what they can deliver to small business clients.
“Haneke Design brings a rare combination of technical excellence, design-forward thinking, and market focus,” said Matt Crum, Co-President of FrankCrum. “This partnership is built on years of working together and a deep mutual respect for how each organization approaches innovation, client experience, and long-term relationships.”
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“Over the years, Haneke has been instrumental in helping us launch and evolve multiple technology applications where thoughtful design and intuitive user experiences became true differentiators for our business,” said Crum.
Haneke Design has built its practice around human-centered design principles, incorporating AI into its development process to streamline workflows, improve code quality, and reduce time-to-market. The firm has operated in the professional services space for more than 20 years, with a track record of delivering projects on time and on budget.
“Joining FrankCrum allows us to scale our impact in a meaningful way,” said Jody Haneke, CEO of Haneke Design. “From the beginning, both organizations have shared a commitment to innovation, operational excellence, and delivering meaningful value to clients. Together with FrankCrum, we can build technology solutions that are sophisticated yet approachable—helping small businesses operate more efficiently while creating a better overall user experience.”
“The acquisition underscores a shared vision: empowering small businesses with tools that are not only powerful, but also intuitive and accessible,” said Crum.
FrankCrum said it plans to incorporate Haneke Design’s development practices and AI-enabled workflows into its core platform, aiming to reduce the administrative burden for small business clients.
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