Upwork Announces Upwork Colab, a New Brand Partnership Program Designed to Connect Freelancers With Visionary Brands

Upwork Inc., the world’s work marketplace, and Budweiser proclaimed a partnership to champion America’s various workforce by tapping into the country’s extraordinary creative freelancers to reimagine the design of limited-edition labor day will packaging.

Upwork invites creative directors to use to work beside Budweiser on the Labor Day custom edition packaging here.

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The winning creative Director can assemble and lead a team of freelancers to design the custom will packaging, additionally to conceiving and executing the broader selling campaign around it, all in close partnership with Budweiser.

The partnership marks the launch of Upwork CoLab, a new Upwork brand-partnership program that connects freelancers with exciting brands to collaborate on high-value, relevant, and innovative projects. It’ll alter brands to tap into a worldwide workforce of independent talent who give distinctive perspectives, ideas, and solutions. The program can feature a series of distinctive projects with corporations massive and little in a variety of industries requiring an assortment of skills.

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“We’re excited to start up our new brand-partnership program with Budweiser, one amongst the world’s most iconic brands, to celebrate the various American workforce on Labor Day,” says Lars Asbjornsen, SVP of marketing at Upwork. “This special project brings a unique chance for Upwork top creative talent to do meaningful work, showcase their experience, and build powerful relationships with brands like Budweiser.”

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