Genius Avenue, an established employee benefits technology company, announced a partnership with Vive Benefits, an innovator in healthtech, marking a shift in the benefits industry. Vive Benefits has created a new way of providing HSA benefits to employees, enabling users to utilize pre-tax dollars before accruing them. The service protects individuals from personal bankruptcies due to unexpected out-of-pocket healthcare expenses, offering a 0% interest credit line with a zero-risk HSA loan repayment program.

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As employers move away from pricier health plans, Vive offers employees a lifeline with no risk when paired with their employer-sponsored High Deductible Health Plan. The only catch was finding a way to make it scalable. Genius Avenue, known for innovative insurtech, has created an integration solution for Vive, enabling their existing offering to scale rapidly, spelling a big win for employers and employees.

“Genius Avenue’s innovative approach to scaling employer benefit and payroll integration will allow Vive to focus on our core mission—solving consumer medical debt,” said Jason Pyle, CEO of Vive Benefits.

Genius Avenue will streamline Vive Benefit’s process with S.E.A. Advantage, creating a whole new approach to HSAs.

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“Vive Benefits will give employers an edge when it comes to attracting the best of the workforce,” said Charlie Horn, Founder and CEO of Genius Avenue.

This partnership will create competitive benefits packages for employers and make it easier for employees to get the healthcare they need. Vive Benefits will eliminate stress over costly and unexpected medical expenses by changing how HSAs are utilized, using approved credit card and banking solutions. Genius Avenue will take Vive Benefits to the next level by replacing the manual elements with insurtech. Vive Benefits and Genius Avenue are revolutionizing the benefits industry together, and this is only the beginning.

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