HRTech Insights: Understanding the Role of Contextual Data Science in the HR Industry

HR data analysis plays a major role in the operational activities of any business. Data science and machine learning are proving to be very promising capabilities in the HR technology industry. HR teams use analytics regarding how organizations find, hire, maintain, and retain employees.

The HR sector is entering the era of scientific analysis based on smart technologies, moving away from the traditional mindset of relying entirely on simple surveys and psychologist reviews. Instead of conducting endless surveys or communicating with employees for evaluating their job satisfaction, relying on modern data-driven techniques bring valuable insights into HR practices. This helps HR managers to evaluate various benchmarks and establish practical frameworks for workforce management using existing HR analytics that is built on people data.

Role of Data Scientists in the HR Technology Industry

Data scientists estimate, control, and analyze the relevance, importance, and trustworthiness of company data within the existing data management frameworks. Additionally, HR technology-centric data scientists use AI ML and data science to help HR specialists wisely structure their analytics based on predictive intelligence and business analytics. For example, data science can calculate the employee retention index — a factor used to measure employee readiness to stay in a company in a particular term or their long-term satisfaction.

Certified data scientists embrace data management platforms to mine, monitor and structure relevant data, analyze the right data sets, and then report analytics results by generating interactive graphics and charts that specify data value and meaning.

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Use cases of data science in the HR industry

1. Getting Contextual Insights

Data science may be used for collecting, processing, and sharing data about a candidate’s behavior, skills, and experience. This information may be collected from various sources, like interviews, social media networks, various online discussion forums, and online communities. Data-driven advanced algorithms will accurately analyze aggregated data to transform it into valuable insights regarding the level of professionalism and workplace preferences of a selected candidate.

2. Estimating Future Investments

HR budgeting remains a challenging task for every business.  Budgeting can be justified by understanding how performance analysis influences overall organizational efficiency. Performance analysis plays a big role in HR management. With data science, HR-related specialists can obtain numerous useful estimates, like the quantity of necessary investment required in employee acquisition, retention,  and TLD. Data science also provides valuable information on the “cost per hire” metric across departments.

Data science delivers effective ways for optimization of forecasting, HR management processes, and reporting.

3. Workforce Analytics and Planning

With accurate analysis of the company workforce, data science permits HR teams to better understand the most urgent and critical needs of their company; and effectively monitor key metrics that impact the attainment of these needs.

Data Scientists can bring immense value to the HR practice of Workforce Analysis by precisely understanding and reporting those qualities in an individual or a group that are closest to a company’s objectives. By using various performance assessment tests and reporting dashboards, HR specialists will quickly find, train and reward employees that directly impact (in a positive manner) the overall success of a company.

4. Talent Analytics

According to Deloitte‘s 2017 global Human Capital Trends Report, 90% of HR specialists want to reform their whole organizational model. This includes executive training, improving leadership models, building various management processes, and enhancing internal promotion opportunities for high-performing employees.

There could be tons of information available. Manually scavenging through raw data would take ages to accurately arrive at a scenario from where a manager can appraise an employee or inform management about changes to be made in the existing processes.

This is where data science comes in handy. It helps to wisely structure talent management models, to improve existing training programs, to evaluate turnover ratios, and perfect recruitment methods that ensure a high level of employee retention.

By removing outdated strategies of analyzing HR metrics, data science can significantly transform the whole entire industry and let companies access those insights they might never obtain with traditional surveys or interviews with candidates.

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Data science is a fundamental method that permits quantitatively monitoring of various components in a business that affects HR management directly or indirectly. By using data science with human intelligence and experience, an organization can stay focused on its core values and achieve its mission with sustained efforts.

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