HATCH the Agency Nabs Dorothy Urlich to Lead New Talent Venture

HATCH Talent launches a full-service creative recruitment and placement arm

HATCH The Agency , a national branding and creative agency, announced it has appointed Dorothy Urlich as President of HATCH Talent, the agency’s new, full-service creative talent recruiting and placement arm.

“Dorothy is well known for her amazing networking and team-building skills throughout the creative industry, and we are thrilled that she will be leading HATCH Talent”

Before joining HATCH Talent, Dorothy was the Head of Global Creative Operations at IDEXX. Prior to IDEXX, Dorothy helped start two creative agencies as COO at HeyLet’sGo and CMO at Sleek Machine. Earlier career roles include stops at Hill Holliday, Mullen, and Fidelity Investments. Her leadership positions included standing up an in-house agency, talent recruiting, production, new business development, creative management, and project management. Urlich has a keen understanding of how everyday oversight of people, budgets, and deadlines affect creative output and results.


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“Dorothy is well known for her amazing networking and team-building skills throughout the creative industry, and we are thrilled that she will be leading HATCH Talent,” said Jennifer Harrington, CEO and Founder of HATCH The Agency. “With Dorothy’s expertise and leadership, we will redefine creative recruitment, establishing a path to help our network and our clients plan for an even great creative future with their brands and businesses.”

The agency will now offer clients several options for filling creative needs.

  • Talent: An offering to address the immediate needs for creative talent. By connecting clients with the right creative talent – social media freelancers, writers, a creative team, designers; this option helps clients fill a specific, immediate need or helps them build out their in-house agency – with talent that aligns with their culture and brand perfectly.
  • Projects: For those who need to move fast and don’t have the time or interest in dealing with layers. The project-based approach is a flexible alternative to the trappings of AOR relationships with a more efficient and collaborative process to deliver effective, memorable work.
  • Subscription: A first-of-its-kind, low-cost partnership model built for a brand’s modern needs. With access to essential agency services, a subscription allows clients to keep as core team while supplementing with key services for larger scale projects.

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“I couldn’t be more excited to launch, lead and build this new creative talent acquisition venture. Since the onset of COVID-19 and now with the ‘Great Resignation,’ staffing has been a tremendous challenge for all industries, but especially the creative field,” said Dorothy Urlich, President of HATCH Talent. “We are answering the need and providing vetted talent, allowing clients to scale up or down as needed, while at the same time, growing their businesses. I have always been a champion of creative’s career trajectories, and I am thrilled to be focusing full-time on helping creatives find the roles they are most passionate about.”

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