Investis Digital Publishes “The Connected Content™ Guide to Online Education”

New Guide Shows Online Educators How to Succeed in the Exploding Market for Distance Learning

Investis Digital, a leading global digital communications company, announced today the publication of The Connected Content™ Guide to Online Education. This new eBook provides educators ranging from colleges to secondary schools a blueprint for succeeding in the exploding online education market.

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Don Scales, Investis Digital CEO, said, “We see an incredible opportunity for the education industry to reinvent itself through online learning. At Investis Digital, we’ve worked with many education providers to communicate and market their online offerings, and our new eBook draws on our experiences to provide practical tips on building awareness and credibility for an online education program.”

The Connected Content™ Guide to Online Education offers practical tips for building trust and interest in an online learning program, such as:

  • The importance of understanding how students’ values have evolved in 2020 as well as how their motivations for receiving an online education differ.
  • Why and how educators need to tackle head-on misconceptions about online education.
  • The keys to building credibility for online education, such as promoting faculty as thought leaders.
  • Why it’s imperative that colleges and universities demonstrate their commitment to offering different forms of online learning, including effective use of webinars and virtual events.

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The eBook urges educational institutions to adopt the company’s Connected Content ™ approach: developing compelling content that will attract students, amplifying content with performance marketing, and protecting content on a secure platform amid increased cybersecurity threats. The publication of the eBook comes at a time when educational institutions are quickly pivoting to forms of remote learning as they practice social distancing. The online education industry is expected to be a $319 billion market by 2025, according to Global Online Education Market – Forecasts From 2020 to 2025.

“Only educational institutions that sense and respond to change will succeed in the long run,” Scales said. “The Connected Content Guide to Online Education is a crucial guide to help them on their journey ”

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