Coursera Partners With Persona to Verify Its Global User Base

Persona, the identity infrastructure company providing businesses the building blocks to form personalized identification expertise for any use case, announced that it’s partnering with Coursera, one of the world’s leading online learning platforms. Coursera selected Persona as its identity verification partner to better serve its community, which has grown to over 82 million learners worldwide.

Coursera Is Ready to Provide Seamless Identity Verification for Learners

“Identity verification is a critical component of academic integrity, which Coursera and our partners take very seriously,” said Shravan Goli, Chief Product Officer at Coursera. “With Persona, we can make sure the proper learner receives credit for the proper content by quickly and reliably verifying a learner’s identity whereas adhering to evolving accessibility standards. Persona has helped automate our verification system, permitting us to concentrate on what matters most: making world-class online learning expertise.”

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Understanding Persona’s Automation-First Approach

With Persona’s configurable and customizable solutions, Coursera is ready to provide seamless identity verification for learners to receive their credentials. Coursera users are instantly verified through an easy-to-use interface that improved Coursera’s successful verification rates while not compromising on fraud detection. Knowing learner success is a vital factor for Coursera, Persona also created tailored metrics to help the corporate monitor success. Persona’s automation-first approach and international capabilities modify its identity verification services to scale with Coursera’s continuing growth across the world and help support learners in new locations or with new use cases such as student IDs.

“As a global growth company, Coursera needs an identity verification provider which will keep up with demand for online learning,” said Goli. “Persona enables us to seamlessly customize the verification process, accounting for the unique needs and types of identification across Coursera’s global learner community.”

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Voluntary Product Accessibility Template (VPAT) Compliant

Persona’s integration capabilities and flexible API allowed Coursera to implement identity verification quicker than its previous vendor. At a similar time, Persona’s strong approach to compliance provides greater protections and support for Coursera to remain in line with evolving regulations. Persona is the sole solution that’s Voluntary Product Accessibility Template (VPAT) compliant and is in line with WCAG 2.1 AA standards, satisfying accessibility needs. Persona is also compliant with the Family Educational Rights and Privacy Act (FERPA), General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA). To ensure data storage and retention policies meet the particular desires of University partners, Persona provides Coursera full control over its information, including retention and redaction capabilities.

“We’ve worked closely with the team at Coursera to make a tailored expertise that meets all their wants — one that can handle increased demand without impacting the learner expertise, offers them the ability to expand to new use cases, and has the proper protections in place,” said Rick Song, co-founder, and CEO of Persona. “Our partnership ensures that everyone has access to educational content while keeping their personal data secure, which is crucial for the edtech industry.”

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