Why Should Companies Hire Employee Communications Software?

Workplace communication is essential in any company.

Employees must be able to transmit information and remain up to speed on corporate news, but this is not always possible to accomplish in person or by email alone.

That is why a staff communications app may be so useful. This blog article will focus on the top 10 advantages of adopting an employee app for internal communications.

Are you willing to change the way your firm communicates? Let’s get started.

1. Communication Apps Form the Culture of the Company

The cornerstone of any successful firm is its culture. However, building the ideal organizational culture and enlisting everyone’s support is easier said than done.

The best businesses figure out how to encourage everyone in the organization to work together toward a shared objective. Your employees will be more productive, and you will decrease employee turnover if you create the correct culture and working environment in your organization.

So, what is an employee communication app’s connection to organizational culture?

For starters, it instantly modernizes any business. Employees will perceive the company as progressive and forward-thinking. You’re also providing your employees with the communication tools they need to succeed, which everyone enjoys.

However, communication apps enhance the concept of open communication. Employees feel linked to their coworkers at all times, which aids in the formation of ties and the development of long-term partnerships.

Communication apps remove the obstacles that prohibit employers from talking with one another and with management. Regardless of the workplace, everyone has their mobile device within arm’s reach at all times. As a result, their business culture and communication skills will never leave them.

2. Communication Apps Enable Employee Engagement

Employee involvement may make or break an organization’s success. Whether you have five workers, 500 employees, or 5,000 employees, their level of involvement affects your bottom line directly.

Unfortunately, this is an issue that many businesses face. Only a tiny proportion of the workforce is actively involved.

The infographic shows that the great majority of employees fall into the “not engaged” and “actively disengaged” categories. Only around one-third of all employees are actively engaged.

Disengagement is incredibly expensive. In fact, for every $10,000 in compensation, a disengaged employee spends around $3,400. This equates to around $350 billion in lost productivity for the American workforce each year.

Apps may have an instant impact on employee engagement since they provide everyone with a direct connection to one another. Employees who operate remotely or in the field easily connect to HR, management, and coworkers through their palms. These folks no longer feel as alienated or unconnected as they did before they had access to communication applications.

Your staff is already utilizing mobile devices at work. As a result, it makes sense for them to use these technologies to communicate, hence increasing engagement.

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3. Internal Communication Apps Provide a Single Point of Contact

Technology is always changing. However, there is so much amazing software available that it might be daunting.

The number of apps used by enterprises of various sizes is as follows:

Smaller businesses with 1 to 100 workers — 102 apps

Medium-sized businesses with 101-1,000 employees — 185 apps

Companies with 1,000 or more workers — 288 apps

On numerous levels, an internal communication app addresses the problem here. It can reduce the need for several apps by consolidating all firm data into a single source of truth.

These apps can be used for:

  • Human resources
  • Pay stubs and employee benefits information
  • New hiring onboarding
  • Workplace safety and compliance
  • Employee training and development
  • Company news and announcement
  • Employee schedules
  • Live chat messaging
  • Message boards
  • Employee directory
  • Office location information

The list is endless. Those of you who are currently using other applications for employee-related or business-related tools can combine them with a bespoke communication app as well. The choices are nearly unlimited here.

As a result, your staff won’t have to switch between platforms to receive the knowledge they need to thrive. This simplifies their lives while also enhancing their overall productivity. Everything is accessible through a single communication platform.

4. Communication Apps Are Appealing Throughout Today’s Workforce

Your company must constantly be one step ahead of the competition. This encompasses more than simply providing a superior product, service, or marketing approach; it also includes attracting top-tier personnel.

Younger generations, such as Millennials and Generation Z, make up the majority of today’s workforce. These workers, unlike previous generations, expect contemporary technologies.

They desire a positive employee experience on several levels. If your organization makes it simple for them to access HR information and interact remotely, you’ll have an advantage over other companies looking to hire the same personnel.

The modern workforce is accustomed to being on their smartphones at all hours of the day and night. They use these devices for both business and personal purposes. You need to provide them with the tools they desire through channels they’re familiar with, and communication apps fit the bill well.

In addition to recruiting, employee applications will help you keep your employees in the long term. Employee turnover is incredibly costly, since the costs of hiring, onboarding, and training soon pile up.

However, an app may kill two birds with one stone. It not only makes your workplace more appealing to prospective employees, but it also develops business culture. Both of these contribute to excellent retention.

Moreover, the app may be utilized during the onboarding process, which directly affects retention rates.

5. Communication Analytics Can Be Measured by Companies

The finest business decisions are now data-driven. Certain management choices, however, are difficult to make if the necessary data cannot be collected.

That is when a communication app outperforms conventional forms of business communication.

You can immediately observe how the app is being used on the admin side. Who is launching the app? How often do they open it? What characteristics do they rely on the most?

These metrics may be used to focus on factors that are generating communication and engagement. However, you may also utilize the app to target employees who aren’t actually utilizing the app’s capabilities.

For example, certain organization news announcements may generate more interaction than others. Instead than wasting time on announcements that no one cares about, you can utilize this knowledge to make more announcements that fit into this category.

You may also use the app to conduct employee polls, surveys, and other forms of feedback gathering.

Managers may easily obtain feedback using communication tools on a regular basis. You may also enable anonymous feedback so that staff can express themselves without fear of being chastised.

All of this gives vital insights to corporate leadership, allowing them to make necessary changes and maintain strong staff morale.

6. Communications Apps Reduce the Need for Internal Email Communication

Email is steadily vanishing as a means of internal communication. They just do not deliver the immediate reaction that workers want in today’s communication contexts.

Email is destroying the way individuals use their time in terms of productivity. Only one employee sends and gets 112 emails every day on average. Employees spend up to 23% of their workday checking email.

Work emails give employees a false impression of productivity. Workers may believe they are accomplishing something by decluttering their inboxes, but this effort adds little value to larger endeavors. It’s merely busy work that can be done away with.

Internal communication apps provide a more immediate and direct method of communication. They may even create a social media-like environment in the office by incorporating elements such as an employee communication wall.

While email has a role in the workplace, the manner in which we use it has to evolve. More and more businesses are recognizing this and attempting to reduce their reliance on email. Apps for employee communication are a potential option.

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Top Employee Communication Apps

1. ClickUp

ClickUp is the ultimate all-in-one communication platform, allowing freelancers, teams, and enterprises across sectors to offer feedback, interact, and collaborate on a single screen. ClickUp’s feature-rich interface and ever-expanding collection of collaboration tools are ideal for aligning teams of any size on objectives, updates, and processes.

ClickUp gives ongoing projects visibility, making it simple to collaborate and keep track of everything from basic to-dos to big projects. Assigned and threaded comments, real-time chat, Dashboards, viewers, and knowledge bases all help to bring transparency into platform duties.

Furthermore, ClickUp’s exclusive Chat view aggregates all pertinent communications to guarantee that nothing slips between the cracks. To avoid misinterpretation, record your screen with voiceovers using your computer’s internal microphone! Even so, there is so much more ClickUp can do for you.


With ClickUp’s Free Forever Plan, you receive real-time Chat, unlimited members and tasks, and 1,000 MB of storage, as well as access to more sophisticated features beginning at $5.

2. Slack

Slack is a communication tool for businesses. It is excellent for managing teamwork and interacting with team members. You may use Slack to coordinate your team members on projects by creating chatrooms. Slack also allows you to send instant messages and direct messages to individual people without needing to use the company’s main chatroom.

Slack may be rather noisy and full of distractions, which is why you should think about integrating ClickUp with Slack. The Friday Planner for Slack may connect with your calendar, notifying others when you’re focused. This turns off the notifications. You may also import Friday notifications into Slack. You can still urge colleagues to finish their team updates with the Friday Slack connection, while still having a spot for the most critical stuff first.

3. Microsoft Teams

Microsoft Teams is an excellent team collaboration and management tool that improves internal communication. It offers a straightforward chat-based platform for seamless teamwork and communication. It’s a simple and easy-to-use tool that takes little to no effort to set up and learn. You may have a real-time chat conversation, as well as a video call and screen sharing, all from the same platform.


$5 per user per month.

4. Yammer

Yammer, which was purchased by Microsoft, is an enterprise social network and team communication software that enables team members to effortlessly interact across departments, locations, projects, and business applications.


$5 per user per month.

5. Pumble

Pumble is a free team chat and collaboration program for all sizes of groups. It’s a straightforward, user-friendly application that provides safe and efficient corporate communication. Pumble allows you to establish a free streamlined collaboration center for your whole team. You can talk with your colleagues, exchange files, make audio or video conversations, share a screen, and invite people from outside your business. Pumble also provides free access to your complete chat history, eliminating the need to worry about forgetting or losing key chats.


$1.99 per user, per month

Closing Thoughts

If you want to improve how your company interacts internally, it’s time to create an employee communication app. The advantages are numerous, and they apply to any size organization, from a startup with only one or two people to the enterprise level. These applications improve team collaboration and provide significant functionality for your company.

[To share your insights with us, please write to sghosh@martechseries.com]