Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking Capability
Joveo, the global leader in programmatic recruitment advertising technology, announced today the launch of its cookieless candidate tracking capability, the first of its kind in the recruitment marketing ecosystem.
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In addition, the world of digital advertising has steadily been moving toward a cookieless future to address growing data privacy concerns among internet users. Earlier this year, Google announced its plans to phase out support for third-party cookies in Chrome in the next two years. In March, Apple released a major update allowing its web browser Safari to block all third-party cookies.
The inevitable “phasing out” of cookies is set to spell doom for recruitment advertisers who will be robbed of their ability to track, view, and use accurate data to inform their decisions in ad investments, amounting to hundreds of millions of dollars worldwide each month.
“The death of the cookie could send us back to the dark ages of recruitment advertising, when decisions were driven by intuition and not data, and millions of dollars were invested with little to no visibility on what worked and what didn’t. Recruitment marketers might soon be forced to switch from relying on insufficient data to simply no data at all,” said Kshitij Jain, Joveo is Founder and CEO.