PrimePay and SyncHR Unveil Plans to Rebrand as PrimePay

PrimePay, the human capital management (HCM) company for growing businesses announced a rebranding initiative that builds on its payroll, human resources, and benefits administration expertise with small and midsize businesses, service-focused heritage, and technology platform.

At the heart of its rebranding is the consolidation of company names to PrimePay – following the integration of PrimePay and SyncHR products into one platform – and a new logo, tagline, brand identity, and website. The new logo captures PrimePay’s essence, embodying its core values and representing its position to make payroll and HR complexity disappear for small and midsize businesses. The new branding will also extend to its product suite with a refreshed visual experience.

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“Technology and regulation are making it harder on small and midsize businesses than big corporations to hire and retain excellent workers, control payroll expenses, and navigate ever-evolving tax codes and labor laws,” said Scott Johnson, CEO of PrimePay. “Our new brand represents our 37-year track record of handling the tough stuff in payroll, HR, and benefits administration, and the dedication of our employees to strive to exceed the highest expectations of every client and their employees in our products and through our actions and behaviors.”

Watch the 1.5-minute video: “PrimePay and SyncHR Rebrand as PrimePay”

With more than 18,000 customers and 37 years of payroll, HR, and benefits administration expertise, PrimePay leads the market with a flexible all-in-one HCM platform that adapts to post-COVID workplaces – from hourly to salaried and onsite to remote to hybrid, as well as changing organizations and locations, and creating impactful employee experiences.

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The technology is “clearly built by HR professionals for HR professionals who need wide-ranging functionality without unnecessary complexity. We were looking for a complete range of integrated tools that support critical HR operations and are still compatible with our existing ERP and other business systems,” said Michael Bruno, Chief People Officer at The Arcticom Group. “It’s a level of access and control we’ve never had before and suits our unique business needs better than the cookie-cutter approach many other vendors force you into.”

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