Empower Achieves $100 Billion in Organic Retirement Plan Sales

  • Adds 925,000 new participants; assets under administration rise above $1.1 trillion
  • Increased focus on personalization for individuals; firm driving superior customer service

Empower Retirement, the nation’s second largest retirement plan provider, has added approximately $100 billion in assets under administration (AUA) and 3,000 plans to its platform in the 12-month period ending Sept. 30, 2021.

“Risk Management and Control Practices“) and annual information form dated February 10, 2021 (see ”

Request-for-proposal activity in the last year has been higher than any previous year across plan types including 401(k), 457(b) and 403(b) defined contribution plans of all sizes covering corporate, government and not-for-profit employers. The $100 billion in AUA represents funded organic sales. Empower serves the retirement needs of some 12.6 million Americans.

Assets from Empower’s new clients helped increase its defined contribution retirement plan platform to more than $1.1 trillion of assets under administration. In total, the 3,000 new retirement plans comprise more than 925,000 participants.


“As we move out of the pandemic, we are hearing from a lot of employers who want to improve the overall financial benefits that they are offering their employees,” said Empower President and CEO Edmund F. Murphy III. “The role of workplace retirement plans continues to develop and financial wellness and professional advice are rising in importance for many employers who sponsor retirement plans.

“What has never changed is the importance of client service and we are grateful to have the chance to help a vast and growing array of employers and their workers.”

HR Technology News: Newest ezPaycheck Bundle Speeds up Both Payroll Processing and Tax Form Filing for Small Businesses

New clients to serve

Empower has seen success in the corporate 401(k) segment where its offer to mega and large plan sponsors – combined with superior service levels has helped retain 99 percent of existing retirement plan clients. In 2021, Empower has added 10 clients sponsoring retirement plans with more than $500 million in AUA.

Examples of recent new 401(k) clients include Wisconsin-based Oshkosh Corporation, a maker of heavy vehicles and equipment; financial consultant Clifton Larson Allen located in Minneapolis and building supplier Builders First Source of Dallas and not-for-profit health care network Essentia Health of Duluth, Minn. are now working with Empower to provide retirement benefits to their teams.

In addition, medical, life sciences and industrial equipment maker Olympus Corporation, with U.S. headquarters in Center Valley, Penn. and energy utility Cleco Corporate Holdings of Louisiana have recently renewed with Empower.

Empower’s government markets segment, which is the leading provider of 457(b) and other types of workplace savings plans for public sector employers, serves public workers in some 4,600 plans, including 24 state retirement plans. In total Empower’s governments markets segment administers a total of $130 billion in assets. Later this year, the Colorado Public Employees’ Retirement Association (PERA), which is comprised of three defined contribution plans which hold assets in excess of $5 billion for some 95,000 Colorado public employees, will migrate to Empower.

Empower’s advisor-sold business, which encompasses plans with up to $50 million in AUA, has added some 2,600 plans since Sept. 30, 2020. In a recent survey by Financial Advisor IQ Empower’ small market segment was recognized as superlative in five key categories: “Best Reporting,” “Best Client Service,” “Best Price,” “Best Participant Tools” and, for the second consecutive year, “Best Overall Recordkeeper.”

“We offer an outstanding and innovative experience for plan sponsors and their employees, and we’re thankful that so many advisors recognize the value we bring to the market,” said Rich Linton, president of Workplace Solutions for Empower. “Our highly skilled team shows up every day offering a differentiated service experience and deep industry expertise.”

HR Technology News: Workhuman Partners With Service Credit Union to Double-Down on the Human Workplace

Empower says its organic growth is driven by several factors, including the increasing scale and scope of its business to accompany a much wider set of retirement plans. The company is constantly enhancing its offer to meet the financial needs of millions of retirement plan participants and individual investors through the active pursuit of innovative technologies, enhanced customer service and new talent.

Empower pairs its DC offering with a best fit for each client need through a single sign-on, integrated participant experience through which multiple vendors serve up such benefits as employee stock purchase plans or defined benefit offerings. In addition, Empower offers in-person managed accounts, health savings accounts (HSAs), and a student debt solution.

Financial Wellness Focus

Empower recently launched a personalized financial wellness digital experience that can help employees address the goals that are most important to them. The new digital experience builds on the company’s historic success in driving participant behavior through the presentation of personalized decision tools.

The new offering can integrate the elements of any individual’s financial picture to help them better understand their current financial situation and future needs, driving increased financial confidence. Such elements as estimated retirement income, net worth, savings, spending and debt are presented in a simple interface helping individuals and financial advisors better understand progress toward many different financial goals, such as preparing for a secure retirement, paying off debt or establishing emergency savings.

HR Technology News: Nintex Is Hiring Product, Engineering, and Sales Talent to Support Demand for Automation

To share your insights with us, please write to sghosh@martechseries.com