Blackbaud Celebrates Giving Tuesday With Stories Of Rethinking Change

Blackbaud , the world’s leading cloud software company powering social good, tomorrow will celebrate the ninth annual global giving holiday, GivingTuesday, virtually ringing the opening bell at Nasdaq and amplifying stories of impact throughout the day.

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Created in 2012, the GivingTuesday movement encourages people to give, whether it’s time, donations or the power of their voices in their local community. Earlier this year, on May 5, the GivingTuesday organization launched a one-time global day of giving and unity—GivingTuesdayNow—as an emergency response to the unprecedented need caused by COVID-19. As the pandemic continues, generosity, citizen engagement, business and philanthropic activation continue to be of the utmost importance.

“This year has challenged every organization in unique ways, but it has also underscored the critical role of the social good community,” said Rachel Hutchisson, vice president of corporate citizenship and philanthropy at Blackbaud. “We believe that giving is resilient, that generosity perseveres, and that we have the opportunity to rethink change and turn it into opportunity and impact. We are here to support social good organizations and to connect people with the causes that matter most to them.”

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To mark the GivingTuesday holiday, the company will highlight the following stories of organizations that are rethinking change and increasing their impact in these challenging times:

• Chester Zoo: When forced to close due to COVID-19 restrictions, Chester Zoo, which draws 97% of revenue from ticket sales, used JustGiving® to create a “Save Our Zoo” campaign that mobilized over 135,000 people and raised nearly 3 million pounds to help care for animals at the zoo and continue conservation projects around the world.
• Garnet Health Foundation: As its hospital system cared for hundreds of COVID-19 patients, Garnet Health Foundation used a new peer-to-peer fundraising solution to spotlight its Emergency Coronavirus Fund, which raised $150,000 within the first six weeks, and nearly $300,000 within six months, to support its healthcare heroes.
• LEVEL82: Founded by two-time Super Bowl champion Torrey Smith and his wife Chanel, LEVEL82 is leveraging the power of collaboration to enable all Baltimore families to reach their full potential. In partnership with Baltimore Recreation and Parks, LEVEL82 plans to revitalize, staff and program Baltimore’s Hilton Recreation Center and will be using JustGiving to support their community engagement and crowdfunding efforts.
• PepsiCo’s Food for Good: This past March, PepsiCo’s Food for Good ramped up their efforts in response to COVID-19 to bring millions of meals directly to children in need. PepsiCo currently has 30,000 employees registered on Blackbaud’s YourCause® platform, enabling associates to also support their communities during this time through matching grants and volunteer opportunities.

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