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LG Partners With Be Strong For Journey To Sustainable Happiness

At a time of physical distancing and unanticipated new stressors, young people are seeking positive relationships and stronger connections. LG Electronics USA has signed on to support Be Strong’s mission to educate, encourage, engage and mobilize students – about 3,000 across all 50 states and growing – for increased mental wellbeing. The partnership, through LG’s “Experience Happiness” corporate social responsibility initiative, focuses on recruiting Be Strong student leaders and developing social and emotional skills to be learned, practiced and shared, increasing students’ capacity to face life’s challenges.

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“In the midst of an isolating global pandemic, mental health and emotional wellness are a major concern. Our social-emotional, wellbeing program leverages the science of happiness and recognizes that practicing six happiness skills can help change mindsets to better process stress and anxiety while building resilience,” said John I. Taylor, senior vice president at LG Electronics USA. “We’re pleased to help Be Strong, our newest Experience Happiness partner, extend their important work through a comprehensive student-led approach.”

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LG Experience Happiness Skills

Backed by 75 years of scientific research, LG Life’s Good: Experience Happiness program worked with experts in social emotional learning, education and the science of happiness to identify six happiness skills. According to UC Berkley’s Greater Good Science Center, these happiness skills can be learned.

“Practicing the six sustainable happiness skills can shift the way your brain works to create more happiness. The science of happiness can actually be learned,” said Emiliana Simon-Thomas, Ph.D., science director at UC Berkley’s Greater Good Science Center.

The LG program already has helped more than four million students practice these six emotional wellness skills, with a goal of reaching 5.5 million American youth by 2022.

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