Persado, the leading artificial intelligence (AI) platform that unlocks the value of the right words at every customer interaction, was recognized by Built In as part of its 2021 Best Places To Work Awards. Persado earned a place on several Best Places To Work lists – including New York, where the company is headquartered, as well as Chicago and San Francisco, where it has a significant presence. The annual awards recognize companies of all sizes, from startups to the enterprise, nationally and in the eight largest tech markets in the U.S.
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“As challenging as 2020 was, it presented every business with the opportunity to focus on its culture in new and important ways. I’m proud of how quickly Persado introduced programs to help our team members connect, cope and celebrate throughout the year”
“As challenging as 2020 was, it presented every business with the opportunity to focus on its culture in new and important ways. I’m proud of how quickly Persado introduced programs to help our team members connect, cope and celebrate throughout the year,” said Allison Griggs Lee, Chief People Officer at Persado. “And as our global team faced unprecedented obstacles in both their professional and personal lives, it was inspiring to see everyone continue to innovate on behalf of our customers and stay true to our company values. We’re thrilled to be recognized by Built In, and included with other world-class organizations who demonstrated how essential character, creativity and resiliency are to being a great place to work.”
Early in 2020, Persado introduced several innovative programs to foster teamwork and keep employees engaged while working remotely. New initiatives included: expanding programming related to Employee Resource Groups worldwide; opening up learning and development opportunities to support professional and personal growth; broadening the company’s corporate giving program, which benefited more than 30 employee-selected nonprofits in 2020; investing in Mental Health Awareness with additional Wellness and Employee Enrichment benefits; and rapidly expanding its diversity and inclusion efforts.
“There is no question that our people have fueled our growth at Persado,” said Alex Vratskides, CEO and co-founder of Persado. “And as AI-powered content becomes a more important strategy for marketing and customer teams in every industry, our focus on continuing to build an innovative, fun, high-performance culture remains one of top priorities and is a key company OKR. Now more than ever, tapping into what modern workers want and need is the key to rapidly scale our business.”