Brand refresh reflects the evolution of the global recruitment advertising leader and its continuous commitment to customer success
Appcast, the global leader in programmatic recruitment advertising technology and services, announced a corporate brand refresh including a new logo and website. The new brand identity conveys Appcast’s culture of innovation and integrity, data-driven focus and relentless pursuit of excellence for each and every customer.
“Appcast has grown tremendously over the past six years, and it’s rewarding to bring to life a new brand identity that reflects our evolution yet still embodies our core values,” said Heather Salerno, senior vice president of marketing at Appcast. “We’re excited to start the new year with a fresh look and feel that truly conveys our unique personality while underscoring our deep industry expertise and passion for helping great companies find great people.”
As part of the brand refresh, Appcast unveiled a new logo and content-rich website that serves as a valuable resource for talent acquisition and recruitment advertising practitioners. The company’s distinct personality traits and thought leadership are seamlessly translated into bold color, simple language and stunning motion to deliver an amazing user experience across any device. Appcast’s brand values of generosity of spirit, collaboration, growth, innovation, smart-thinking and integrity are thoughtfully integrated across all new assets. Something Familiar, a design-led creative agency, spearheaded the initiative.
Appcast is revolutionizing the job advertising landscape. Over the past year, Appcast announced two major product updates, Appcast Xcelerate, and, most recently, Appcast Premium. A comprehensive enterprise managed service, Appcast Premium optimizes a company’s entire digital job advertising program. The revolutionary solution combines Appcast’s innovative programmatic technology with its team of recruitment advertising experts to provide complete coverage across all leading job sites, helping companies find qualified candidates quickly.