ResumeBuilder.com Survey Finds 4 in 10 Gen Z TikTok Users Have Made Career-Related Decisions Based on Advice on the App

4 in 10 Gen Z TikTok users have made career-related decisions based on advice on the app.

ResumeBuilder.com, the premier resource for professional resume templates and career advice, has published a recent survey report investigating how advice from TikTok affects Gen Zers’ career-related decisions. The report also shares insight into Gen Z’s most trusted sources for career advice. Researchers gathered and analyzed 1,000 responses from people who are 18 to 26 years old, use TikTok, and have had a job in the last five years.

According to the survey, 70 percent of respondents say they encounter career advice on TikTok daily or weekly. Conversely, 11 percent say they encounter career advice monthly, and 8 percent say they never encounter it. Forty-one percent of respondents admit they have made a career-related decision based on this advice. Of this group, 86 percent say they started a side hustle, 53 percent advocated for themselves in the workplace, 50 percent put in less effort at work, and 23 percent quit their job.

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“TikTok provides quick and easy-to-follow advice that can be implemented immediately in many cases,” says Resume Builder’s Resume and Career Strategist Julia Toothacre. “While I think you can get great advice on TikTok, you also need to vet who you’re getting the advice from. Check LinkedIn and do a general web search for people you’re taking advice from before you act. There are a lot of people giving BAD advice on TikTok.”

Survey results also highlight Gen Zers’ most trusted sources for career advice. Fifty percent say their family member is their most trusted source, 16 percent say their boss, 13 percent say their friend and 7 percent say a TikTok creator. With regards to TikTok creators, 8 percent of respondents say they are ‘extremely trusting’ of their career advice on the platform, 16 percent say they are ‘very trusting,’ and 55 percent say they are ‘somewhat trusting.’ Conversely, 18 percent say they are ‘not very trusting,’ and 3 percent say they are ‘not trusting at all.’

This survey was commissioned by ResumeBuilder.com and conducted online by the survey platform Pollfish. It was launched on March 7, 2024. Overall 1,000 respondents completed the full survey.

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