Montclair State University Launches Two New Online Analytics Graduate Programs in Human Resources and Digital Marketing

In response to large and increasing demand from employers to hire professionals with specialized analytics skills, Montclair State University has launched two new online business programs – a STEM-designated Master of Science in Digital Marketing Analytics and a STEM-designated Master of Science in Human Resources Analytics. The two programs will address skill gaps often found in these professions and will be offered to students beginning in the fall of 2022.

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“Based on a recent report from McKinsey & Company, marketing and HR/talent management are two business areas making heavy use of data and data analytics tools for planning and problem solving, ” said Elizabeth Rosini, Associate Dean, Montclair State University Feliciano School of Business. “Our mission is to continue innovating our online business programs, so our students can compete and succeed in today’s fast-paced business environment, as well as balance work, family, and personal goals. These newest Analytics graduate degrees will help our students stay relevant and gain the edge they need to meet the ever-growing needs of an evolving workplace.”

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MS in Human Resources Analytics 

While Human Resources Analytics is a relatively new discipline, it is growing at an extraordinary rate and is quickly becoming an essential competency for Human Resources professionals. Research shows that the global HR analytics market size was valued at USD 2.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 14.3% from 2022 to 2030. The use of HR analytics solutions to make data-driven decisions has become even more critical for monitoring and measuring organizational and employee productivity. Key factors driving the explosive growth of the HR analytics market are the need for efficient use of human resources, reducing operational costs in an organization, and gaining real insights into employee behaviors.

The STEM-designated Master of Science in Human Resources Analytics program is designed to meet the needs of organizations for optimized talent acquisition, benefits management, and leadership development and fuses HR principles with data analysis to provide students with up-to-date, functional HR knowledge and modern tools to solve problems and make informed decisions. The program is composed of two stackable certificates, in HR Management and Business Analytics, and culminates in capstone courses in Human Resources Analytics, including a practicum experience.

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