If you’ve ever been to a DMV, you might have seen that old cartoon that says: “FAST, CHEAP, GOOD—PICK TWO.” Conventional wisdom is similar when you start a company. People will tell you that you can’t have fast growth, happy customers AND happy employees.
Those people are wrong. One of the most common questions I get as the founder and CEO is: Can a start-up delight clients, provide a great work culture, and see exceptional growth metrics? The answer is yes, you absolutely can.
I know this because at Globalization Partners we’ve done it—and part of our mission is to pass that know-how on to our clients. When I founded this company, my goal was to build a high-growth business that would enable anyone to hire employees anywhere, without the red tape traditionally associated with global expansion. But I also wanted to build a company people love— customers, business partners, and employees. Fast forward a few years and I’m happy to report we’ve had rocket-ship growth numbers, 95% of our clients say that they are “very satisfied” or “satisfied” with our services, but perhaps what makes me most proud is we’re also able to regularly win awards for our company culture. We haven’t had to make a trade off, and neither should you.
The secret to balancing this success is what I call the Triple Bottom Line: prioritizing happy clients, happy employees, and happy shareholders.
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While a Triple Bottom Line may sound like an obvious formula for growth, it might also feel unrealistic. Its anathema to the typical blitz scaling mantra right now, which is “growth at all costs.” But the reality is, companies who focus only on growth end up underpaying people and treating customers so poorly that growth is ultimately unsustainable.
I wasn’t sure if the Triple Bottom Line would be achievable when I set out to build my business, but I knew I didn’t want to be in business any other way. Now, Globalization Partners is proof that the Triple Bottom Line is an exceptionally good strategy for growth.
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