HiBob Appoints Tech Industry Growth Specialist Sophie Chesters as Chief Marketing Officer

By PR Newswire On Jul 23, 2025

HiBob, the company behind Bob, the people management platform transforming how modern organisations operate, is excited to announce the appointment of Sophie Chesters as Chief Marketing Officer.

With over 25 years of international experience across SaaS, AdTech, and enterprise software, Sophie is a seasoned B2B SaaS marketing leader known for delivering strategic growth and building strong, people-centric brands. Her appointment strengthens HiBob’s executive team as the company continues to scale globally.

Sophie has held senior leadership roles at Google, DoubleClick, Medallia, and UserZoom, helping drive product and revenue growth across markets including London, San Francisco, New York, and Canada. As SVP and CMO at Medallia, she played a pivotal role in taking the company public and scaling its marketing efforts. Most recently, she has advised high-growth SaaS companies on accelerating go-to-market success.

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Her expertise spans product marketing, customer acquisition, retention, and strategic partnerships. She is known for a customer-first mindset, data-driven decision making, and effective cross-functional collaboration.

“AI is transforming the workplace, making this an exciting time for people management software,” said Chesters. “HiBob’s mission to help modern businesses support and grow their people really resonates with me. I’m thrilled to join the team at such a pivotal time and contribute to its continued momentum.”

HiBob CEO Ronni Zehavi added: “Sophie is a strategic and dynamic marketing leader with an outstanding track record in B2B SaaS. Her ability to blend creativity with execution will be key as we grow HiBob into the go-to HR and finance platform for forward-thinking companies.”

Based in London, Sophie brings a global outlook and a passion for building meaningful, scalable brands. Her appointment signals an exciting new chapter as HiBob continues its rapid global expansion and brand growth.

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