Want to Attract More Qualified Candidates? Prioritize Diversity, Jobcase Research Indicates
Jobcase, a social platform dedicated to empowering and advocating for workers, released results from its recent State of the Diverse Worker survey exploring opinions and beliefs toward diversity in the workplace. The findings indicate that diversity efforts benefit companies by attracting qualified candidates, but that attitudes appear slower to change among certain groups.
Jobcase’s study indicated that a majority of people consider a company’s policies around supporting a diverse and inclusive workplace when looking for work. That includes 84% of respondents who identified as LGBTQ+, 78% of people of color and 74% of women. Less likely to consider an employer’s diversity efforts when seeking work were men (60%), and specifically white men (52%).
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“This study shows us that diversity, equity and inclusion are not just buzzwords but are actually key tenets of good corporate practice,” said Gerry Brun, head of member product at Jobcase. “As a person of color and a member of the LGBTQ+ community, I feel personally inspired by these findings because they show that diversity is a real asset. It can be used to recruit and retain top candidates, which can not only help boost productivity but also create an inclusive workplace culture and community.”
People also appear to be embracing the benefits of diversity, the survey indicated, with nearly 60% of all respondents saying that diversity gives companies a competitive advantage. This includes 63% of LGBTQ+ respondents, 61% of people of color, and 58% of women. However, even though 58% of white men also claim to recognize the benefits of diversity, this is not reflected in their behavior to support it. Only 24% of white men look to work for companies that have openly LGBTQ+ executives and only 27% of white men seek organizations with people of color in leadership positions.
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“This past year has taught us all that we have to do more than just say the right things — and white people, in particular, need to work together with everyone else in making sure we are delivering meaningful change,” said Fred Goff, co-founder and CEO of Jobcase. “Companies that can walk the walk are going to see countless benefits in recruiting, retention and the bottom line. We live in a wonderfully diverse world. Businesses that will best succeed this century are those that build and empower a workforce that reflects and understands the world in which we operate. Embracing DEI is not just the right thing to do ethically, it’s also the prudent thing to do to grow a business.”
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