Light + Fit Is Partnering With Women Back to Work to Share Inspirational Stories of Real Women Who’ve Experienced Re-Entering the Workforce to Empower and Support Women
With nearly 1 million women having left the workforce since February 2020, Dannon Light + Fit is launching The Comeback, a new return-to-work initiative aimed at helping women reacclimate to their careers after a break – no matter how big or small.1 In partnership with “the returnship experts,” Women Back to Work, the program is focused on closing resume gaps to help professionals get back in the workplace with the introduction of a paid summer program.
Light + Fit recognizes the need to support women in balancing career and family and aims to be part of the solution. Even prior to the COVID-19 pandemic, women have been pulled away from the workforce due to a variety of barriers, from a lack of paid family leave, to limited childcare resources. Nearly half of women have said the pandemic has negatively impacted their career path, making it more important than ever for companies like Light + Fit to provide them with opportunities and support on their journey back, while they find their own rhythm in balancing life and work to help maintain an overall healthy lifestyle.
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“There are many factors that can make the move to reenter the workforce feel challenging for women. It’s critical that companies come together to be a part of the solution by providing the support and balance women need to be successful at work and at home,” said Surbhi Martin, VP of Marketing, Greek Yogurt & Functional Wellness. “The Comeback, Light + Fit’s Returnship program, is a real-world way for us to help bridge the gap that may exist for women who left or lost their jobs, by making that first step back a bit easier. Our hope is to give participants access to the mentorship and experience they need to kickstart the next chapter of their careers.”
The Comeback is a six-week paid summer program that is designed to help reacquaint participants with the workplace and ramp up their professional journey after an extended break through hands-on experience and mentorship. The program is open to all candidates that have been out of the workforce for at least one year and have 3 to 5 years of experience in marketing or sales. Hired candidates will work on the Light + Fit marketing team, receive training and support to further their skills and have the option to apply for full-time employment after successful completion of the program.
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As part of this program, Light + Fit has also partnered with Women Back to Work, who have helped numerous, strong women return to work through similar successful return-to-work programs. Through this partnership, Light + Fit is spotlighting some truly inspiring stories from real women who have made their own comeback to the workforce as a way to inspire and empower other women on their return-to-work journey. A photo series of the women was captured by female award-winning documentary-style photographer, Hannah Yoon.
“As someone who left the workforce years ago to raise my family, and faced challenges when trying to re-enter, I understand firsthand the difficulties of being a woman with a resume gap,” said Sonu Ratra, Founder of Women Back to Work. “Women Back to Work is honored to partner with Light + Fit to support women throughout their life and work journey. The pandemic has especially impacted women’s career paths negatively, so this real-world returnship helps bridge the gap that may exist for women and other job seekers who left or lost their jobs.”
Light + Fit is all about creating solutions that help you achieve your goals, like the balanced line-up of yogurt products that provide consumers delicious options to fit their lifestyle. Light + Fit’s dedication to supporting those looking to return to the workplace is just one of the ways the brand is committed to supporting women throughout their life and work journey. In January, to bring attention to the issues impacting women, Light + Fit partnered with Dress for Success, the leading global nonprofit employment resource for women, to launch two new flavors – Lemon Cream and Orange Cream Greek Nonfat Yogurts – and donated $100,000 to support them in furthering their mission.
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