YuLife Appoints Technology and Insurance Leader Tal Gilbert as CEO

Set to Lead YuLife’s Next Phase of Growth as the Company Strengthens Its Data-Led Approach

YuLife, an AI-forward insurtech for employee benefits, announced the appointment of Tal Gilbert as Chief Executive Officer.

Gilbert will lead YuLife’s next phase of growth, advancing the intelligence that connects everyday health, work and insurance. He will focus on deepening YuLife’s AI capabilities and strengthening its offerings for employers, advisers and insurers globally.

Gilbert succeeds Sammy Rubin, YuLife’s Founder and outgoing CEO, who will assume the role of Executive Chair. Rubin will focus on long-term strategy, global partnerships and advancing YuLife’s vision of embedding health at the centre of financial protection.

Gilbert brings more than 20 years of global leadership experience across insurance, employee benefits and digital health. He previously served as CEO of Vitality US, Acting CEO of AIA Vitality in Hong Kong, and General Manager of Vitality Health International, where he helped scale engagement-led, data-driven insurance models across the UK, US and Asia. His background spans product innovation, global partnerships, and the use of behavioural data and applied AI to improve health and financial outcomes at scale.

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Gilbert’s appointment marks an important step in YuLife’s evolution as the company introduces Yunity, the intelligence layer underpinning the YuLife experience. Yunity turns everyday engagement into insight, enabling earlier intervention and more effective support for individuals, employers, advisers and insurers.

Tal Gilbert, CEO, YuLife, said, “YuLife has built one of the most mission-driven and innovative companies in insurance and wellbeing. As AI reshapes knowledge work, employers will need to think creatively about how they support their people, creating opportunities for those who can understand health and financial needs earlier and respond more intelligently. YuLife is uniquely positioned to deliver proactive, personalised and measurable improvements at scale, and I’m excited to help grow a business that creates real value for individuals, organisations and insurers alike.”

Sammy Rubin, Founder and Executive Chair, YuLife, said, “Tal is a world-class leader with deep experience at the intersection of insurance, behaviour change and global scale. As YuLife builds on its intelligence-led approach to supporting individuals, businesses and insurers earlier and more effectively, Tal is the right CEO to lead this next chapter. I look forward to supporting him as we continue to scale globally and reshape how insurance inspires people to live their best lives.”