Selflessly Reimagines Corporate Giving Around “Phil,” an AI Assistant Built for Every Employee
Indianapolis-based Selflessly rebuilt its corporate giving platform around Phil, an AI assistant built for every employee to give and volunteer
Selflessly, the corporate giving platform built for growing companies today introduced an expanded vision for “Phil,” the AI assistant woven through its newly built platform. Where most corporate-giving software has built AI for the administrators who run programs, Selflessly built its conversational AI assistant for the employees themselves — a partner for every employee looking to start or grow the way they give back, not a tool reserved for CSR administrators.
We didn’t set out to add AI to corporate giving — we set out to rethink what giving software could be.”
— Joshua Driver
Most AI in the corporate giving space has been built for the people who run programs — automating administrative workflows, generating reports, or assisting grant managers. Selflessly took a different path: it rebuilt its platform from the ground up around Phil, designed to serve two audiences at once. For program administrators, Phil acts as a Chief Impact Officer — helping design campaigns, recommend nonprofits, and shape engagement strategy. For employees, Phil is a Giving Assistant — a conversational guide that helps them find causes they care about, give, and volunteer, all in one place.
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“We didn’t set out to add AI to corporate giving — we set out to rethink what giving software could be,” said Joshua Driver, Founder & CEO of Selflessly. “Philanthropy is facing real headwinds, and passive software isn’t enough. We built Phil to act as a Chief Impact Officer for the people running these programs and as a Giving Assistant for every employee trying to start or grow their giving back. It’s our job to build new ways to connect the for-profit and nonprofit worlds, and Phil is how we’re doing that.”
Phil draws on a nonprofit recommendation engine developed in partnership with Indianapolis-based Data317, using graph-based machine learning to surface causes aligned with an employee’s interests. Combined with Social Impact Culture — the proprietary philanthropy algorithm Selflessly gained through its acquisition of Employee Vitals — Phil is far more than a static directory, helping employees discover where their giving and volunteering can have the most impact.
The expanded Phil capabilities are part of Selflessly V2, the company’s ground-up platform rebuild, which brings employee giving, volunteering, matching, campaigns, grants, and reporting into a single system, with Phil built into the foundation rather than added to a legacy product.
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