Please Share, the only employee advocacy solution specifically designed for Slack, announced the general availability of new reporting features to better track and attribute return on investment (ROI). Please Share customers can now assign monetary values to specific employee activities (social media likes, shares, comments), compare these results to paid media programs, and access detailed reports. The app also tracks the number of clicks generated whenever employees share company social media posts, as well as the monthly potential total reach of company posts that could be generated by all participating employees.
As part of the enhancement, the company introduced a leaderboard report to measure individual employee contributions to a customer’s social media content distribution and engagement initiatives. With the leaderboard, Please Share administrators can further motivate employees to share and engage with company messages on their social media networks. Please Share is the only employee advocacy solution that offers this level of employee advocacy measurement and ROI analysis.
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By enabling employees – an often underutilized distribution resource – to share brand messages on their social media networks through Slack, Please Share increases social media reach and engagement, which in turn boosts web traffic, leads, and conversion rates.
New tracking and reporting includes:
- Overview Report – summarizes all employee advocacy, content distribution, and social media engagement activities tracked by Please Share.
- Engagement Request Report – details activities related to the social media engagement requests submitted to company employees.
- Share Request Report – highlights events related to the social media share requests submitted to company employees.
- Leaderboard Report – monitors the social media engagement and content distribution activities of individual employee advocates including the total monetary value generated by each employee. The leaderboard is a great way to facilitate contests and incentive programs that motivate employees to amplify company messages on social media.
Furthermore, these reports can be configured to take into account different monetary values associated with specific types of social media activity and be tailored to 23 local currencies using the latest exchange rates. For instance, with Please Share, customers can assign values to specific employee advocacy activities – be it content distribution or content engagement – and track ROI for shares, clicks, likes, comments, and more.
“With even more reporting features, I can confidently present the impact that employee advocacy is having on our business results, “ said Brandon Ausbrooks, marketing operations manager, Arcsite. “The leaderboard opens up a lot of opportunities to launch contests and build excitement around employee advocacy.”
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