Wrike Levels Up in AI; Deepens Commitment to Vision and Roadmap

Pioneer in artificial intelligence for CWM unveils new Work Intelligence® features to power sophisticated workflows

Wrike, the most intelligent work management platform, today announced the availability of new generative AI (GenAI) features in its Work Intelligence® solution. Powered by an industry-leading AI and automation engine based on human and artificial intelligence, Wrike offers the most sophisticated work management data model in the industry, allowing users to work with confidence knowing they’re getting the most accurate insights to do their best work.

Since August 2023, AI adoption on the Wrike platform has been on a steep upward trajectory. More than 16% of Wrike users have enabled AI-powered features, which exceeds the average rate of AI usage by more than 10%.

“We believe that AI is key to overcoming the daily grind that stifles the flow of work and can enable humans to drive more impactful outcomes,” says Alexey Korotich, CPO, Wrike. “In 2023, we announced plans to expand our Work Intelligence solution with the introduction of content generation and editing powered by AI. We are thrilled to deliver on this promise by bringing solutions to our customers who are tasked with increasing efficiency every day, and looking to AI to help eliminate or automate repetitive tasks. Even better, these features are powered by our industry-leading data model, which leverages historical data from tasks, projects, and workflows to surface insights, identify patterns, and detect risk factors to help organizations focus on their most impactful work.”

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“We believe that AI is key to overcoming the daily grind that stifles the flow of work and can enable humans to drive more impactful outcomes”

What’s new in Wrike?

New GenAI features in Wrike build on the AI-powered automation and prediction capabilities already at customers’ fingertips to unlock a new level of productivity-enhancing power.

Wrike’s new GenAI features include:

• AI summary: Quickly obtain essential information in long discussions with AI-generated summaries.
• AI content creation: Generate briefs, plans, and ideas effortlessly — and construct on-message descriptions from scratch, tailoring them to match brand and personal voice.
• AI content editing: Change the tone or length of text, as well as check spelling and translate copy.

Customers, including the creative team at Window Nation, a leading provider of high-quality windows, are already experiencing the benefits of integrating Wrike’s GenAI features into their existing workflow.

“Starting with AI-generated copy for low-stakes work gives me a foundation to work from, saves time, and alleviates bottlenecks,” says De Lisa Patterson, Creative Director, Window Nation. “It also offers a bit of an insurance policy, especially considering concerns about burnout on the team. If our copywriter is unavailable, things can still keep moving forward.”

Additional Work Intelligence features already available to customers include:

• AI automations: Identifies patterns based on user actions and provides recommendations, such as automating repeatable items or starting an approval.
• AI search: Quickly search and find items, assets, tools, help articles, templates, and more just like your favorite search engine.
• AI risk prediction: Automatically assesses a project’s potential for success, raises red flags, and recommends adjustments to improve project planning and increase the chance of timely completion.
• AI mobile: Check updates, take action, and collaborate on your mobile device. Delegate actions with mobile voice commands.
• AI recommended tasks: Prioritize work to ensure you’re working on the tasks that require the most attention first.
• AI action items: Translate notes into action items, auto-create meeting notes, tasks, and more.

Wrike’s data model

Wrike’s data model – the backbone of the Work Intelligence solution – helps organizations effectively manage work while providing limitless possibilities for insight and workforce efficiency. Drawing from an aggregated anonymized database built upon over 500 billion data points and more than 100,000 work items, the model is designed with quality, consistency, and security in mind to help users make more informed decisions about their work.

Wrike’s data model goes beyond structuring relationships between tasks or projects. It models various aspects of work, including the hierarchy of work, the taxonomy of the work domain, connections between work and data, and the association of work with people. It’s designed to capture fine details about how work is structured, planned, and delivered in an entire organization, with Wrike as its single source of truth for projects, workflows, and core business processes.

In addition, data from other sources can be integrated to provide the full context and better inform AI outputs. All of these details are logically organized so AI models and algorithms can help improve workers’ daily lives.

Wrike’s GenAI features are powered by Microsoft Azure OpenAI Service. Partnering with a prominent AI service provider allows Wrike to bring industry-leading coding and language models to the platform, paired with enterprise-grade security and legal frameworks. Wrike’s Work Intelligence solution is also backed by a rigorously enforced ethics policy.

“It’s not enough to offer AI tools that support your workflow – it’s about closing the loop between human intelligence and AI to deliver a solution that is powered by the work teams are already (and have been) doing, rather than replacing them,” says Korotich. “Our solution is rooted in 15+ years of project data and seven years of investment in AI, ML, and automation. This is where we really deliver for customers. We are using our own intelligence – ethically and securely sourced data points around how our customers are using the platform to build and better their workflows – to power our AI model.”

Wrike’s AI vision

Since 2017, Wrike has invested in leveraging AI, ML, and automation to develop intelligent capabilities that free teams up to focus on their most important work.

“We are pioneers in AI for the collaborative work management industry, but it doesn’t stop with the features announced today,” says Thomas Scott, CEO, Wrike. “We are committed to continued innovation and harnessing the full power of AI to drive productivity and efficiency for organizations worldwide.”

Wrike’s vision is to leverage AI to eliminate or automate repetitive, mundane tasks, improving productivity and well-being for individuals and driving more impactful outcomes for businesses. By engineering artificial intelligence and automation features with humans in mind, Wrike frees workers from tedious, yet necessary, tasks that delay time-to-market and allows them to focus on the fun stuff – work that has an impact on the bottom line and employee happiness.

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