How to Recession-Proof your Business with Technology
When business owners are concerned about an incipient recession, how to prepare for it is a top priority. When times are good, entrepreneurs can develop a false sense of security. When a recession begins, they are caught off guard and begin to panic.
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It’s natural to be concerned about a possible recession and to wonder how to prepare for an economic meltdown. The good news is that there are often warning signs of this type of economic downturn. Identifying some of them can help with recession preparation.
Preparing for a recession entails being as vigilant as possible in order to mitigate its overall effects on a business. It is unrealistic to assume that a company will get through the period without incident. However, astute businesspeople can frequently mitigate unfavorable outcomes.
It is also true that recessions do not affect all businesses in the same way. This is because certain items remain in demand even when people’s purchasing habits change or they are in debt.
How to Use Technology to Protect Your Company During a Recession
According to some, there is no single optimal way to prepare for a recession. Perhaps, especially since it will actually impact each business, household, and individual differently. However, expanding how the company uses technology before, during, and after the recession phase is an excellent starting point.
Conduct a technology needs analysis
The measures involved in preparing for a recession using technology differ based on the requirements of the company. These will vary depending on whether the company is small or large, and whether it has been using technology for a long time or is new to it.
Prepare your company for a recession by identifying any gaps in technology usage. It’s also a good idea to assess how well the organization’s current technology strategy works and whether it compares favorably to what competitors have.
Real-time customer monitoring
The first requirement for any business is to develop and maintain a loyal relationship with its customers, thus further preventing customer acquisition costs. According to an Invesp study, increasing customer retention rates by 5% can result in a 25-95% increase in profitability.
To effectively measure customer sentiment, businesses must devise a method for every customer-facing employee to see how frequently and by whom key accounts are engaged.
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Cleaning data to maximize the potential for new business growth
This is another area where recent advances in AI technology can help. According to a Gartner survey, businesses estimate that bad data costs them around $13 million per year. As a result, the majority of businesses lack a thorough understanding of how the quality of data flowing through their systems affects business outcomes.
CRM data automation allows organizations to maximize CRM input from sales professionals without adding additional tasks to their already overburdened workloads. This contributes to increased productivity and data accuracy on leads, accounts, and contacts in the CRM.
Planning for key account succession
Analyzing customer engagement and relationship mapping is a flawless way to not only assess the frequency of communication with key customer accounts but also to manage succession planning. This ensures that the customer’s experience is not disrupted.
A business can benefit from relationship mapping by visualizing connections. Businesses can determine who has the best relationships at the account by integrating machine learning and AI algorithms, ensuring a smooth transition to an already trusted colleague.
Identifying and tracing sell and upsell opportunities for immediate gains
According to one study, the probability of selling to an existing customer is up to 14 times greater than the probability of selling to a new customer, proving that devoting more time to identifying cross-sell and upsell opportunities helps organizations grow faster.
As per an Accenture study, the impact of AI technologies on businesses is expected to increase labor productivity by up to 40% and allow people to make better use of their time.
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Preparation is essential for long-term success
Every company is under pressure these days to develop a workforce that can adapt to market shifts. Workplace, economic, and skill evolutions are occurring at such a rapid pace that companies that are not already investing in advanced technology are putting their organizations at risk.
Companies that use AI for business can navigate virtually any market environment by providing increased productivity, accuracy, and growth at a lower cost, all while lowering customer churn and enhancing expense management.
Maintaining the proper perspective when creating a recession-proof technology budget
A one-size-fits-all approach to recession preparation does not work. People usually get the best results when they analyze the current situation and act accordingly.
Maybe a team prepares an expenditure and economy report that demonstrates that people’s interest in a company’s products or services has recently decreased significantly. In such cases, it can be difficult to justify spending money, even if the results will help the company prepare for a recession. However, there are practical ways to mitigate the risks of technology-related investment during a downturn.
Another best practice is to weigh the costs and benefits of the technology under consideration. Calculate the costs associated with using it for one month. Then, add up all of the associated benefits that are directly or indirectly related to the technological upgrade.
Perhaps a business compensated for an AI consulting strategy session to determine the best ways to use the technology. That is a cost. People in the business, on the other hand, may realize that how they used AI resulted in a 25% increase in business in the few months since the company implemented it.
In a Nutshell
There is no magic solution for predicting how a company will fare during a recession. However, as this guide emphasizes, taking the right steps ahead of time can make a huge difference.
This includes assessing how technology can help but also taking non-technological measures to strengthen the business before, during, and after the economic downturn. Entrepreneurs will surely learn valuable lessons, which they can then share with other entrepreneurs.
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