CEIPAL Study Establishes Clear Link between Technology And Business Success Through The COVID-19 Pandemic
Data from the CEIPAL & TechServe Alliance IT & Engineering Staffing Dashboard Identifies which Technologies Were Key to Success during the Pandemic Contraction and through the Economic Recovery
CEIPAL, an industry-leading talent acquisition automation platform, today released an industry report based on data collected through the CEIPAL & TechServe Alliance IT & Engineering Staffing Dashboard. The report, entitled, “How Technology Determined the Staffing Industry’s Winners and Losers during the COVID-19 Pandemic,” is available for free download at CEIPAL’s
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With empirical data about the economic performance of staffing companies correlated to the technology adoption rates of those same companies, the survey established a clear and direct link between technology and performance through the pandemic. The study evaluated survey data about each respondent’s technological capabilities and measured the same against key performance indicators (KPIs) from more than 160 participating staffing companies, representing nearly 20,000 IT & Engineering consultant placements. The results showed a clear advantage for staffing firms that relied most heavily on technology.
Key findings include:
- Companies that employed business process improvement technology, recruitment automation, and mobile staffing apps performed almost 25% better than their counterparts on average
- Firms that leveraged marketing and engagement automation technology performed 37% better than competition that did not rely on automation
- Recruitment Automation such as AI-powered candidate matching and ranking, AI-managed resume harvesting, passive candidate sourcing, and SMS and VOIP integrations enabled firms to improve recovery performance by 36% compared to their counterparts who did not
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“While many of us in the industry postulated that technology would play a pivotal role in the survival of staffing organizations through the pandemic, this study is the first to use empirical data about business performance and the adoption of HR technology to prove its critical role in terms of both, economic survival and recovery through the current crisis,” said CEIPAL’s Chief Marketing Officer, Peter Velikin. “Based on these compelling results, we can offer three strong and now proven strategies for success within the talent acquisition sector: automate manual tasks whenever possible, invest in business process improvement, and prioritize technology adoption.”
“It’s important to point out that advanced and AI-driven technology isn’t just a band-aid or a prescription for your business to survive through the pandemic,” said CEIPAL Founder and CEO Sameer Penakalapati. “Technology and digital transformation represent a more efficient and cost-effective way of working for staffing and recruitment professionals that will ensure success well into the future. The pandemic merely accelerated what was already inevitable.”
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