Benefitfocus, a technology platform provider enabling rapid innovation for employers, health plans and consumers, kicked off “Open Enrollment Success in the Era of COVID,” a six-week, three-phase educational series to support benefits administrators during the 2020 Open Enrollment period.
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The program provides insight in three phases: the final days and weeks before Open Enrollment, Open Enrollment itself and the period immediately following Open Enrollment. Benefitfocus is providing a range of materials from the extensive library in its Resource Center, including webinars, blog posts, white papers, templates, and reference guides. These best practices have been developed based on the knowledge acquired through serving thousands of employer Open Enrollment events, and millions of employee user sessions.
“Open Enrollment is always the key moment in a benefit leader’s year and this year will have special significance, because of the enormous disruptions caused by the pandemic and changes to our workforces,” said Annmarie Fini, Executive Vice President, Customer Success Organization, Benefitfocus. “Benefitfocus has always served as a valued resource and partner, and we believe this series will help our benefits leaders succeed in these challenging times.”
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In the first phase of “Open Enrollment Success in the ERA of COVID,” users of Benefitfocus’ Resource Center can access material focused on final preparations for Open Enrollment:
Preparing for Open Enrollment in the New World of Work
How do you adjust your OE strategy to account for what’s going on in the world? This webinar features Benefitfocus’ Director of Benefits and Wellness Misty Guinn as she tackles key OE questions, providing insights into addressing employees’ needs now, engaging them in a different type of open enrollment experience, and rebuilding a culture of safety and trust.
Open Enrollment Planning Checklist
An easy-to-use checklist provides benefits administrators with guidance on some of the important aspects of the open enrollment planning process.
Open Enrollment Planning: Actions to Set Your Campaign up for Success
The cyclical nature of open enrollment means benefit professionals can learn from the last and build on successes. This blog post outlines the actions you can take to reach your vision for the next open enrollment.
“Employers and especially benefits administrators cannot afford to assume that their usual methods and practices will work in 2020,” said Guinn. “The tools we’ll be sharing over the next few weeks and the other materials found in our Resource Center will help employers assist employees in making the right decisions for themselves and their families.”