Benefitfocus Adds PayActiv as Financial Wellness Partner

On-demand access to earned wages helps improve workplace engagement, recruitment and retention

Benefitfocus, a technology platform provider enabling rapid innovation for employers, health plans and consumers, announced it has added PayActiv to the ever-growing range of products and services in its Benefit Catalog. PayActiv is a financial wellness solution offering on-demand access to earned wages for hourly workers.

HR Technology News: HR Tech Leader Aliro is the Powerhouse Behind New D&I Job Referral Site

PayActiv is an industry leading earned wage access (“EWA”) solution. With PayActiv, employees are able to avoid overdrafts and other penalties by using their already earned but unpaid wages. This helps workers break free of predatory lending practices and provides additional value during financial hardship between paychecks.

“Benefitfocus connects people to the benefits solutions that improve their lives. PayActiv is a great solution that builds hourly workers’ confidence and financial security without loans,” said Annmarie Fini, Executive Vice President, Customer Success Organization, Benefitfocus. “Employers can help their workers overcome stressful moments in their lives and build a stable economic foundation for the future.”

HR Technology News: TecHRseries Interview with Troy Thibodeau, Chief Marketing Officer, Ascentis

The PayActiv app provides a holistic financial wellness approach that includes features for bill pay, savings, financial counseling and literacy.  Additional, powerful features can be unlocked with the PayActiv Visa card.

PayActiv CEO Safwan Shah adds, “We are delighted to join Benefitfocus in bringing the most innovative benefits to the American workforce. Families are facing more financial stress than they have in generations,” said Safwan Shah, CEO and founder of PayActiv. “Our holistic approach towards financial wellness is a win for both employees and employers. Companies can save as much as $50,000 annually because of reduced turnover for as few as 100 employees enrolled in PayActiv.”

HR Technology News: Business Executives See Improved Prospects for Their Own Companies but Report Little Confidence in U.S. Economy Overall, AICPA Survey Finds

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.