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WorkReduce launches Service Desk for Media Buyers with Flexible, On-Demand Support for Trafficking, Analytics and Creative

Delivers a fast, efficient way to increase operational efficiency for brands, agencies and advertising SaaS platforms

WorkReduce Inc, a data-driven platform for media buying talent, announced the launch of Service Desk, which offers a new way for media buying teams to support operational efficiency, in addition to creative resources for campaign creation.

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WorkReduce CEO Brian Dolan said, “Everyone is feeling the squeeze in the industry right now. We introduced Service Desk as a way for customers to ensure they are investing in only the services they need, when they need them — reducing overall, full-time headcount commitments and allowing employers to focus their investments across the most critical areas of innovation for their businesses. Service Desk gives clients access to reliable, expert resources at flexible rates so they can put their budget where it’s needed most.”

Using Service Desk, brands and their agencies, SaaS platforms and media companies choose from a menu of common advertising support functions to power their digital advertising operations. Key functions at launch include ad operations, creative production, data quality support, reporting and quality assurance.

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Chris Liberti, global ad operations lead at HP, said, “We use Service Desk ad operations to power our global ad buying and are really pleased with the results. The Service Desk flexibility allows us to focus our resourcing investment on areas that deliver maximum value for HP.”

Service Desk provides 24 hour, in-time zone support around the globe. It offers a reliable, inexpensive and consistent way to fulfill time-consuming, error-prone tasks such as ad trafficking.

Steve Bagdasarian, AVP and GM, media and monetization at Publishers Clearing House, said, “We love the flexibility that access to on-demand analytics and creative support gives our business. Winning in 2020 requires companies to be nimbler and savvier than ever before. With WorkReduce, we can streamline operations without sacrificing expertise and skill.”

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