Mobilizing Over 15 Million Workers and Counting, Firstup Launches to Redefine the Digital Employee Experience for Every Enterprise
New Integrated Company Reimagines Authentic Employee Engagement in the Wake of Independent Research Finding Employees Seeking Transparency, Recognition and Connection Across Global Regions
SocialChorus and Dynamic Signal, two high-growth SaaS leaders in the digital employee experience (DEX) market have combined to create the categorial leader, Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, and engage every worker, everywhere.
With over 15 million workers on the Firstup platform, spanning 180 countries, the company launches with the foundation of workforce communication pioneers. The strength of Firstup is elevated by the world’s largest customer community of employee experience and communications professionals from nearly 500 companies, including forty percent of the Fortune 100. Combining the breadth and diversity of this customer community along with the only truly advanced and enterprise-grade communication solution that can reach every worker, Firstup is uniquely positioned for strong innovation and growth.
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“Our new company takes authentic employee engagement to a whole new level,” said Gary Nakamura, CEO of Firstup. “We are building software to support every employee—for those who work from an office or from home, on the shop floor or on the frontlines—because an integrated, unified workforce is central to business success and vital to company culture. We believe that when organizations create a digital employee experience that works for all, the connection between employees and their companies finally becomes unblocked. The resulting signals create insights about the workforce previously unseen to leadership.”
When companies are unaware of employee sentiment, any undetected disengagement and dissatisfaction can lead to a tipping point in workforce wellbeing. Dubbed as “The Great Resignation of 2021,” the deluge of workers leaving their jobs over the past year propelled us to understand the reasons for this massive shift. So, Firstup commissioned a study of over 23,000 workers across the UK, US, and EU. The independent survey uncovered a palpable call to action for organizations to offer more transparency around goals and initiatives, recognition of and value for employee contributions, and meaningful connection to leaders and colleagues.
“In our customers, we see the bottom-line impact of authentic employee connection to leadership and culture. We can deliver a solution to nearly half of all workers having limited interaction with their senior team and to the two-thirds not confident that the senior team sees their value,” said Nicole Alvino, Founder and Chief Strategy Officer, Firstup. “This lack of alignment is a huge problem for companies dependent on management relationships to deliver on company goals and foster retention. With sixty-three percent globally and seventy percent of US workers now indicating they prefer working from home, the need for organizations to connect and engage with their employees—wherever they are—is more urgent than ever.”
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With Firstup, enterprises are able to efficiently reach every employee with the right information at the right time. “Working with hundreds of large enterprises around the world has shown us the impact that authentic employee connection can have on an organization,” said Jim Larrison, Founder and Chief Customer Experience Officer, Firstup. “CEOs can use video to share business updates, line leaders can use campaigns to ensure compliance with safety policies, and employees can foster community through user-generated content straight from their mobile device. Most importantly, the ability to effectively reach all of your workers gives you visibility into who you’re truly connecting with and who is blocked. With those insights, our customers can take action to reach workers who need the most support and further invest in those with the highest potential.”
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