Ameriprise Financial’s New Virtual Recruiting Experience Getting Traction with Seasoned Advisors
The firm’s client-first culture, capabilities and leadership are resonating with advisors considering a change amid disruption in the industry
For experienced advisors considering a change, Ameriprise Financial, is standing out as a company that can help them elevate the experience they deliver for clients, drive efficiency in their practices and smoothly navigate the challenging environment. These advisors are taking advantage of the firm’s new, all-virtual recruiting program to learn more about Ameriprise and how its unique blend of support and independence can help bring their practices to the next level.
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“Advisors are impressed by our swift and seamless response to COVID-19, and it has given us an opportunity to showcase our offering to those who perhaps weren’t aware of the full scope of it”
Since moving to an all-virtual recruiting strategy in March, Ameriprise has been able to reach a wider audience of prospective recruits – many of whom have more time than they normally would to evaluate options for moving their practices. More than four times as many advisors are engaging with the firm through a mix of video sessions, webinars, VIP meetings and open houses compared to a year ago, when most meetings were done in person.1 Without having to travel – or leave the safety and comfort of their homes – advisors are taking advantage of the convenient and flexible options Ameriprise offers to meet with top executives and do their end-to-end due diligence on the firm virtually.
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“Disruption in the industry is a catalyst for advisors to assess the level of support and flexibility their current firm provides,” said Jim Cracchiolo, the company’s Chairman and CEO. “At Ameriprise, we give advisors what they need to succeed. Our extensive support and integrated capabilities enable advisors to serve clients when, where, and how they want – which is critical in this environment. Now more than ever, Ameriprise stands out for our culture, financial strength and unparalleled focus on clients.”
Advisors from independents, registered investment advisors (RIAs), wirehouses, regional firms and other broker-dealers are impressed by how quickly and successfully Ameriprise pivoted operations amid the COVID-19 pandemic. Having made significant investments in technology in recent years, the firm provides an innovative and integrated platform for advisors to serve clients securely and remotely – any time, from any device.
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