Extu Names Nancy Piepho as Vice President of North America Client Solutions

A Customer-Centric Leader, Piepho Will Be Instrumental in Presenting the Company’s Expanded Offerings

Following the recent acquisition of OneAffiniti, Extu has named Nancy Piepho as the Vice President of North America Client Solutions. Piepho previously served as Director of Strategic Alliances and Accounts at OneAffiniti. In this new role, she will serve as a key player in communicating the expanded range of services to clients.

“Her passion and creativity can be felt across the business, and she is already making an impact in her new role.”

Together with OneAffiniti, Extu delivers centralized channel marketing tools that a growing number of B2B companies seek. Their incentive rewards programs help businesses build customer loyalty and increase data transparency throughout the channel, while their channel-marketing solutions increase partner engagement and provide end-users with valuable branded content.

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“Nancy is one of the best at listening to the client and catering our services to meet their needs,” said Michael Heldebrandt, Chief Revenue Officer, Extu and OneAffiniti. “She has a long track record of solving problems for our clients and now will be able to offer her experience to a broader customer base.”

With more than 20 years of experience in sales and business development, Piepho combines strategic thinking and vision with decisive, tactical action to implement strategic business solutions, penetrate new markets and cultivate customer intimacy.

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“Nancy has consistently grown the business and delighted our customers over the past four years, so it felt natural for her to step up and lead our Through-Channel Marketing division for North America,” added Joel Montgomery, Chief Strategy Officer, Extu and OneAffiniti. “Her passion and creativity can be felt across the business, and she is already making an impact in her new role.”

When asked about her plans for the new position, Piepho replied, “I hope to continue to work with our clients to create holistic solutions for their channel marketing needs that deliver consistent messaging and tangible results.”

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