WorkBoard Brings On New CMO & GM to Address Rising Demand as Companies Race to Enable New Models for Work
WorkBoard, the leader in Enterprise Results Management, announced veteran business leader Joelle Kaufman will serve as chief marketing officer and general manager of WorkBoard Community. Kaufman joins WorkBoard amid strong demand for its products, as enterprises rapidly re-think how to align and mobilize now-distributed workforces.
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As companies revise their business plans for this new climate, they are modernizing the way they iterate, align on and drive strategic priorities — with a focus on organizing and mobilizing distributed workforces around key company goals. In the past 120 days, many of the brand’s existing customers accelerated their WorkBoard rollouts, allowing companies including Microsoft, Cisco, Reliance, Comcast, Zuora and many young startups to shift strategic priorities and empower teams to achieve alignment and be productive as they transitioned to working from home. Now, companies across industries are adopting the WorkBoard Enterprise Results Platform and its OKR approach to increase their agility, resilience and results.
“Finding a marketing and community leader that was as passionate about enabling purpose- and value-driven work as I am and one who leads with real experience, scale and speed was essential,” said WorkBoard CEO and co-founder Deidre Paknad. “Joelle’s ability to unlock her team’s fullest potential, execute for fast results along with her authentic passion for outcome-based leadership are a perfect fit for our mission and team.”
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Kaufman will lead marketing, growth, revenue operations and WorkBoard Community efforts at WorkBoard. With the largest base of enterprise customers and at-scale implementations, WorkBoard has established its solution as the enterprise standard for results management. Kaufman will expand on this foundation and, with WorkBoard Community, bring insights and expertise from WorkBoard and its customers to others seeking to learn and leverage the OKR technique, results management and digital approaches to alignment and accountability. WorkBoard’s OKR Coach Certification program is the flagship of its community efforts and has certified over 2,200 OKR coaches who help their organizations increase results alignment and measurement competency. Demand for the program has peaked sharply this year, with nearly 600 new coach graduates in the past 5 months. To continue this momentum, Kaufman will scale OKR course availability and diversity, expand post-certification coach networking and skill-building and build out tools and toolkits that help coaches, chiefs of staff and OKR process leaders maximize results for their organization.