Pantene and 2SLGBTQ+ Organizations Unite to Encourage Allyship and Inclusivity in the Canadian Workplace

Campaign to support self-expression in the Canadian workplace comes as research shows more than half of 2SLGBTQ+ feel the need to hide their identities at work

As many Canadians head back to offices for the first time in two years, Pantene has partnered with 2SLGBTQ+ organizations, including Pride at Work Canada and Dresscode Project (DCP), to encourage support and allyship in the workplace for the third chapter of its #HairHasNoGender campaign.The latest #HairHasNoGender initiative, which highlights the role of hair in identity and expression, was inspired by research revealing 53% of 2SLGBTQ+ feel the need to hide their identities at work*, and that fewer than 0.3% of Fortune 500 board directors were openly 2SLGBTQ+ in 2020**.Pantene champions the 2SLGBTQ+ community through education, allyship and storytelling from members of the community. The past two #HairHasNoGender initiatives spotlighted more than 15 members of the 2SLGBTQ+ community sharing their individual stories to highlight the power hair has had on their own personal journeys and the importance of support from loved ones.

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This year, Pantene teams up with 12 members across the 2SLGBTQ+ spectrum and around the globe to recount their lived experiences and highlight the importance of allyship in the workplace. The group includes Canadian trans artist Vivek Shraya, Assistant Professor at the University of Calgary, and features people from a range of backgrounds and career paths — a lawyer, a model, a race car driver — whose similar experiences in the workplace underscore the need to build more inclusive and diverse spaces.“Your workplace is like your second home. When you’re in a space where you’re just trying to do your job and the people around you aren’t supportive of who you are or make it difficult to express yourself, it makes it difficult for you to work. So many queer and trans people feel like we can’t bring our whole selves to work. No one should have to compartmentalize who they are in the workplace. I’m so grateful to be able to be all the things I am in my job and be treated with respect by my students and colleagues.”
/ Vivek Shraya (she/her), Assistant Professor & Artist (Canada)The campaign launches on May 17th – the International Day Against Homophobia, Biphobia and Transphobia (IDAHOT) – with the release of a new film series on YouTube named Workplace: Re-imagined. The series explores the role of hair in identity expression and how an inclusive work environment — and in particular, the support of colleagues — can give 2SLGBTQ+ the confidence to express themselves in the workplace. Pantene’s ultimate mission is to create more allies and safer spaces for the community, and to encourage people to live their true identities, including expressing themselves through their hair.“At P&G, our mission is to “lead with love” and we are continuously striving to create an inclusive workplace to encourage individuals to feel confident to express their true selves, including how they wear their hair. We know this results in a more collaborative and positive workplace for all. With the help of Pride at Work Canada, Dresscode Project and the other 2SLGBTQ+ partner organizations, our goal is to help educate and equip organizations and individuals with the necessary tools to become better, more supportive allies.”

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