Traction Guest CEO Keith Metcalfe Wins Top Recognition from American Business Awards for Leadership and People-First Culture

Scores Stevie Award for “Maverick of the Year” as the People’s Champ

Traction Guest, the global leader in cloud-based enterprise visitor management systems (VMS), announced that CEO Keith Metcalfe has been recognized by the 2020 American Business Awards as a Stevie award winner of “Maverick of the Year” in the Business Services Industries category. As a leader, Metcalfe is skilled at navigating the rapid growth and change associated with running a successful technology company in a hot market. His ability to keep his teams focused on the right goals while supporting their well-being make him the people’s champ.

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Traction Guest CEO @MetcalfeKeith has been selected as a 2020 #AmericanBusinessAward winner as #Maverick of the Year in the Business Services Industries category! #TheStevieAwards @TractionGuest

“Keith has a remarkable way of engaging with his team. He manages the company’s successes and challenges with humor, empathy, transparency and integrity,” said Traction Guest Board Member Norm Francis. “The positive and high-output culture he has created at Traction Guest is a true testament to his impact as a leader.”

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Metcalfe’s reputation as a visionary leader and his people-centric approach to company culture have attracted best-in-class executive talent from companies including Deloitte, Docusign, Microsoft, SAP and Thermo Fisher Scientific. His passion for improving the safety and security of the world’s workplaces continually inspires his team to develop technological innovations that bring the Traction Guest vision to life. At the same time, he fosters a safe and productive environment at every level of his company. Culture, wellness and employee fulfillment are top priorities for Metcalfe. He has implemented personal days and volunteer days, advocated for improved parental leave and leads company-wide thankful huddles. A proponent of mental wellness initiatives in the workplace, Metcalfe brought in a clinical counselor with expertise in trauma to provide leaders with the tools they need to become more resilient in the face of the COVID-19 pandemic. The health, happiness and personal growth of Traction Guest’s employees drive Metcalfe’s leadership style.

Traction Guest experienced significant growth in 2019, with year-over-year revenue and employee growth of 200%. In June 2019, Traction Guest announced the completion of a $13 million Series A financing round, led by Bessemer Venture Partners.

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