TPC’s rebranding and corporate mark was redesigned to better reflect its evolution, including recent acquisitions and investments.
Today TPC Training, the leader in workforce management solutions, unveiled a new brandmark that more clearly represents the company’s comprehensive offerings and value to customers. After an evaluation of the company’s brand identity, the corporate mark was redesigned to better reflect its evolution, including recent acquisitions and investments.
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Designed to serve as an umbrella across all TPC platforms and brands, the new logo incorporates three colors to demonstrate the triad of Training, Performance, and Compliance offerings available from TPC. The new brand mark also reflects forward movement and growth that customers experience by using TPC products. Recently acquired brands, JADE Learning, National Environmental Trainers, and Simutech Multimedia now include “A TPC Company” as a tagline. Intelivert, acquired in 2019, has now merged with TPC workforce and mobile forms software. eFoodHandlers, acquired last month, will also undergo a brand refresh in 2021. The company’s new LMS platform, FUSION, carries the designation “A TPC Solution.”
“We have evolved to be more than a training company, and our previous brandmark didn’t reflect that,” said Derek Dunaway, CEO at TPC. “The new logo allows for the integration of the entire TPC family of products under one roof and captures the sweeping growth we have experienced and the new initiatives on the horizon. We continue to innovate and expand our offerings by tapping into the strength of all our products, and the updated TPC brand image conveys that we are a complete solution for today’s workforce.”
In recent months, TPC announced the launch of FUSION, an all-in-one SAAS-based platform that allows access to industrial skills and safety training libraries, digital simulations, performance tools and compliance solutions. New bundles of TPC curriculum, such as Qualified Electrical Worker and Multi-Craft Technician programs that incorporate multiple product lines are in development and will be available via FUSION. The FUSION platform will also serve as the foundation of a streamlined compliance and certification solution portal planned for the coming year.
“While the excellent products and services that we offer haven’t changed, we knew the timing was ideal to go forward with a fresh look,” said Rebecca Oistad, VP Marketing at TPC. “The new visual identity presents the company as modern and evolving while better communicating TPC’s strengths.”