RNL Expands Its Data-Driven Enrollment and Technology Solutions Through Strategic Acquisition of Helix Education
The addition of Helix’s technology, processes, and people enhances RNL’s ability to help institutions recruit and retain adult, graduate, and online students while also improving the quality of the student experience.
RNL, the leading provider of higher education enrollment management, student success, and fundraising solutions, has acquired Helix Education, a firm that has helped numerous institutions maximize enrollment growth through data-driven services and technologies across the post-traditional student lifecycle.
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By acquiring Helix, RNL can work with institutions to improve every aspect of the adult student lifecycle—lead generation, lead nurturing, enrollment, academic services, and retention—through an end-to-end marketing, enrollment, and retention technology platform.
Helix’s experienced leadership and staff will also join RNL to work alongside the firm’s enrollment experts. Matthew Schnittman, previously CEO of Helix Education, will serve as managing director, enable platform, and executive vice president at RNL. Kari Kovar, the chief operations officer at Helix Education, will now be the senior vice president, RNL ENABLE, which is the enrollment growth services offering. Augmented by RNL’s industry-leading expertise and resources, they will continue to serve Helix’s clients in the higher education market.
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The Helix platform amplifies RNL’s already robust capabilities in graduate and online enrollment, while also providing more flexible and transparent options to the traditional online program management (OPM) model. As colleges and universities pivot to online or hybrid delivery of classes and diversify their enrollments by expanding into the adult and graduate student markets, RNL provides the comprehensive support they need to recruit students and deliver a quality educational experience—but with greater control and transparency than what traditional OPMs provide.
“We are excited to add the talent and experience of the Helix staff and the powerful benefits of their technology platform to our enrollment solutions,” said RNL President and CEO Dr. Sumit Nijhawan. “This acquisition will give institutions key capabilities for recruiting and retaining nontraditional students so they can optimize their enrollment profiles and revenue streams.”
“We are honored to join the highly respected team at RNL and amplify the ability of our enrollment growth technology platform and services to help institutions maximize their enrollment potential,” said Schnittman.