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Pipefy Announces Sandra Denton as Vice President of Channels and Alliances

Pipefy, the business process management solution that empowers “doers” to build their own automated workflows and transform the way they work, today announced that Sandra Denton, former executive at Nlyte Software and IBM, has joined Pipefy as Vice President of Channels and Alliances. In this role, Denton will lead the company’s Channels and Alliance Partnership strategy and programs. As an executive member of the team, Denton will report to Pipefy’s President and COO, Ananth Avva.

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“I am extremely enthusiastic and proud to join Pipefy”

Denton brings to Pipefy more than 20 years of senior leadership and partner management experience in the IT and telecom industry with a strong record of building and driving business through and with partners. Honored four years in CRN’s “100 Women of the Channel”, Denton previously held channel and alliance management positions at Nlyte Software, IBM/Softek Storage Solutions, EMC/SMARTS, and Accenture.

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“Sandra is a proven leader with a unique combination of technology and channel experience in both large world-class organizations and agile early stage companies which have granted her valuable insights and influence to develop trusted partnerships and drive global channel success,” said Avva. “She has a track record of identifying and aligning best-of-breed GSIs, Resellers, ISVs, and Technology companies and building world-class service offerings to create value for partners, alliances, and their customers.”

“I am extremely enthusiastic and proud to join Pipefy,” said Denton. “Given the accelerated growth and demand for businesses to automate and optimize business processes, I believe Pipefy’s industry leading, no-code platform empowers not only Business Process Outsourcing companies, but also solution partners with a proven workflow automation tool that integrates with their existing tool stack and provides rapid time to value. I look forward to building on our current partner ecosystem, segmenting these partners into competencies and value, and providing successful partner journeys and sales plays that will drive deeper engagement and collaboration on joint solutions and go-to-market efforts.”

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