Paycor Demonstrates How to Differentiate Through Storytelling at Third TECH+ Partner Forum
Paycor’s National Event for Benefits Brokers, Financial Advisors and HR Consultants Provides Tools to Help Change Prospects’ Thinking, Present Unique Story That Stands Out From Competition
Human Capital Management (HCM) company Paycor this week concluded its TECH+ Partner Forum, the company’s third national HCM conference for benefits brokers, financial advisors and HR Consultants. Set at the Ritz Carlton in Naples, Fla. from Feb. 3-5, the event drew more than 100 attendees to experience a series of keynotes, panel discussions and interactive breakout sessions that explored how partners can harness the power of storytelling to differentiate from competition and highlight unique value propositions to clients and prospects.
HR Technology News: Investis Digital Announces Launch of Patient Recruitment Practice
TECH+ Highlights at a Glance
The Power of Storytelling for Business
Partners often have one chance to differentiate themselves to prospects and showcase the expertise and services they offer. This one chance is an opportunity for partners to challenge prospect thinking and deliver a unique story to stand out from competition.
In his opening keynote address, Matthew Luhn, a 20-year Pixar story veteran and creativity expert, shared with brokers and financial advisors why storytelling is the primary business skill necessary to connect, motivate and lead. Luhn discussed how storytelling can bridge the gap between business and heart to connect more effectively with clients and prospects. Luhn also worked with attendees on the mastery of the key elements of storytelling and how to embrace fear and failing as part of the creative process when connecting with an audience.
HR Technology News: CareerBuilder Increases Focus on Talent Acquisition Platform; Strategic Partnership Established for CareerBuilder Employment Screening
Attracting and Engaging the Modern, Multi-Generational Workforce
Attendees received a deep dive into the most significant challenges facing clients and prospects today: talent attraction, retention and engagement. Attendees left armed with the knowledge of how benefits can move the needle in these areas, as well as the other strategies necessary for successful engagement in today’s modern workforce, across generations.
Harnessing the Rapid Innovation in HCM
The HCM industry is constantly changing, and Paycor is dedicated to arming brokers with HCM solutions for the future. Ryan Bergstrom, Chief Product Officer at Paycor, shared the latest innovations within the HR space and discussed how to embrace the impact of technology within HCM, recruiting, benefits and more.
The Data HR Professionals Need to Win Over the CFO
The HR Center of Excellence (HR COE) provides leaders with an action plan, grounded in Paycor’s data, experience and research, designed with a singular focus on helping businesses optimize HR to make a lasting impact on their organization. Attendees learned how they can leverage Paycor’s HR COE data to provide HR professionals with the data they need to win over the CFO.
HR Technology News: EPIC Adds Wesley Carson as Senior Vice President
Write in to aupadhyay@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs