OneAmerica Poll Reveals Brokers Rank Service to Policyholders Highest
Results of survey add to COVID-19 thought capitol from Eastbridge, LIMRA
Engaged employee benefits brokers tell OneAmerica in a new snapshot survey about the state of business during COVID-19 that “administrative and operational” assistance provided to policyholders is the key way for insurance carriers to be most supportive during the global pandemic.
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“At OneAmerica, being broker-centric means we are always looking for ways to positively enhance the experiences brokers and their clients have with us”
Almost half (46%) of brokers who responded to the poll1 say this support — provided through answering policyholder questions and addressing billing inquiries and other concerns, such as evidence of insurability for formerly furloughed workers — is of most use to them. General check-ins by a sales representative to a broker ─ to talk about their health and well-being ─ finished in second with 30%.
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“At OneAmerica, being broker-centric means we are always looking for ways to positively enhance the experiences brokers and their clients have with us,” said Jim McGovern, senior vice president for employee benefits, OneAmerica. “Broker-centric also means doing all the things that bring the highest value, and in this period of uncertainty, simply asking them what’s on their minds and what’s happening to their book of business is our way of upholding our commitment to them.”
The poll of 50 brokers nationally who do business with OneAmerica was conducted in early May and addressed an array of COVID-19 topics to examine the changing environment. Our surveyed brokers identified several ways to help accelerate business, including employee assistance programs.
The poll is particularly useful to brokers when coupled with other recent broker outlooks conducted by Eastbridge and LIMRA.
In general, brokers are concerned in this COVID-19 environment about reduced enrollment volume (71%), reduced employer interest in voluntary products (51%), reduced employee interest in voluntary (45%) and time constraints, according to an Eastbridge report.
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