Jeep and Dodge Brands Debut Commercials, ‘Seven Continents’ and ‘Strength,’ During ‘One World: Together at Home’ Global Special Supporting Frontline Healthcare Workers and the World Health Organization
- Dodge brand’s 30-second “Strength” video recognizes essential workers on the frontline of the crisis, including paramedics, police, firefighters, doctors, grocery workers, utility workers and freight drivers
- “Strength” video is anchor of Dodge brand’s ongoing #TheMuscleBehindUs social initiative; more details on the program will be announced next week
- Jeep brand’s 30-second “Seven Continents” video serves as a global message with its iconic seven-slot grille representing the world’s seven continents, telling drivers, “Today, we stand with all seven of them. Together, we’ll make it through this.”
- “Seven Continents” to run on Jeep brand’s social media channels as part of its social initiative encouraging drivers to #StayOffTheRoad
- Both videos will be available on Dodge and Jeep brand’s social media channels, including Facebook, Instagram, Twitter and YouTube, following the television airing
- One World: Together At Home will be broadcast live on Saturday, April 18, at 5 p.m. PDT/8 p.m. EDT/midnight GMT, airing on ABC, NBC, ViacomCBS Networks, iHeartMedia and Bell Media networks and platforms in Canada
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As part of the One World: Together At Home globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials for the Dodge and Jeep brands. The 30-second videos, “Strength” for Dodge and “Seven Continents” for Jeep, will air during the two-hour TV special as part of the globally televised and streamed event in support of the fight against the COVID-19 pandemic. The historic broadcast will be hosted by Jimmy Fallon of The Tonight Show, Jimmy Kimmel of Jimmy Kimmel Live and Stephen Colbert of The Late Show with Stephen Colbert.
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“As an automaker and global citizen of the world, it’s our duty to encourage our drivers to stay off the road, when possible, to help protect the health and safety of all people, including those on the frontline of this crisis,” said Olivier Francois, Chief Marketing Officer, FCA. “We also want to recognize and honor these first responders and essential workers tirelessly working to ensure that when we return to the streets that we return to them safely.”
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