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Independent Study Finds a Three-Year 139% Return on Investment with MediaPRO Awareness Training

MediaPRO announced the results of a commissioned Total Economic Impact study that revealed as much as $256,400 in total benefits for an organization implementing MediaPRO’s security and privacy awareness training platform.

The study, conducted by Forrester Consulting, found that enterprises deploying MediaPRO’s approach to awareness training can realize an overall return on investment (ROI) of 139% over three years with a payback period of less than six months.

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The results were based on a composite organization Forrester used to model the impacts of an awareness program after interviewing four MediaPRO customers.

Specific savings and benefits included:

  • Content creation and program maintenance time savings totaling $173,807
  • Reduced incident remediation costs by $58,968
  • Third-party simulated phishing tool savings of $23,625
  • Eighty percent reduction in annual malware incidents

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The reported benefits of MediaPRO’s security and privacy awareness training did not stop at the financial savings. MediaPRO customers whom Forrester interviewed reported how easy it was to deliver content specific to employee job roles, the speed with which corporate compliance audits were completed, and an overall shift toward risk awareness around cybersecurity and data privacy issues.

“It’s that overall shift toward risk awareness that’s so gratifying for our team,” said MediaPRO Chief Learning Officer Dr. Tom Pendergast. “We’re trying to help our clients build risk-aware cultures, and we can see that a comprehensive awareness program really does the trick.”

A cybersecurity consultant in the chemical production industry interviewed for the study said: “Because of the MediaPRO training, employees are thinking about security in a more holistic way. There’s been a reduction in phishing, unauthorized USB drives, tailgating, etc., even some areas that we haven’t given training to employees yet.”

With MediaPRO, organizations reduced the time they spent creating and maintaining learning content, reduced incident remediation costs, and avoided third-party vendor costs needed to support an independent phishing tool, the study concluded.

Prior to MediaPRO, the interviewed organizations reported that training courses and modules took a long time to develop, the training was not always relevant or a good match for the companies’ actual policies, and the companies had continuing problems with security incidents.

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