EACD: European Communication Professionals Face Ethical Challenges as Well as Tech and Data Competency Gaps; Gender Inequalities Persist in a Female Dominated Field

By HRTech News Desk On Jun 1, 2020

Results of the world’s largest study into strategic communication and public relations have been launched . The European Communication Monitor 2020 surveyed more than 2,300 professionals in 44 countries, producing the following highlights:

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Ethical concerns over communication practices on social media: Four out of five practitioners are worried about using bots and big data analyses (PRNewsfoto/EUPRERA)

Gender equality has improved significantly in Spain, Greece, Belgium, and the Czech Republic; more support is especially asked for in Austria, Italy, and Germany (PRNewsfoto/EUPRERA)

Communication professionals are often involved in handling cyber security issues; but only a minority is helping to build resilience (PRNewsfoto/EUPRERA)

Communication professionals in consultancies and agencies spend more time on personal development than their colleagues in other types of organisations (PRNewsfoto/EUPRERA)

European Association of Communication Directors (EACD) Logo (PRNewsfoto/EACD)

Leipzig University Logo (PRNewsfoto/Leipzig University)

Digital communication channels bring along new ethical challenges, but the majority of communication professionals are lacking up-to-date resources to tackle them
Three out of four communication departments employ more women than men, but still only one out of two top leaders in the field are women – the main barriers identified are a lack of flexibility and intransparent promotion policies within organisations
Communication practitioners fear the hacking of websites and social media accounts – they are often involved in handling cyber security issues, but seldom help to build resilience
Large competence gaps are identified in the fields of technology and data, although communication professionals have completed an average of 19 training days in 2019
There are significant differences between countries and various types of organisations

The full report is available for free at www.communicationmonitor.eu.

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The results of the European Communication Monitor 2020 have been presented today in a virtual launch event organised by the European Association of Communication Directors (EACD). This year’s edition of the world’s largest survey of the communications profession is based on more than 2,300 respondents from 44 European countries, providing valuable insights for public relations, corporate communications and public affairs.

The study includes insights on moral challenges and ethical resources, cyber security and communications, gender equality in the profession, as well as status quo and future needs of competency development. Salaries, key strategic issues and communication channels as well as the characteristics of excellent communication departments have all been researched. A strict selection of participants, a unique research framework based on established theories, and statistical analyses fulfilling academic standards are key features of the study. It has been conducted and supported by a team of renowned communication professors from universities across Europe.

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