Amazon and John Hancock Announce Strategic Collaboration Aimed at Helping Customers Improve Their Health and Wellness
Amazon and John Hancock, the US division of Toronto-based Manulife, announced a strategic collaboration to provide engaging tools and resources to help John Hancock life insurance customers improve their individual health. This effort builds on John Hancock’s longstanding commitment to help Americans live longer, healthier lives, while providing the peace of mind that comes with owning a life insurance policy. John Hancock is the first life insurer to integrate with Amazon Halo, as part of Amazon’s latest venture into the health and wellness space.
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John Hancock, combined with Amazon’s innovative new technology, will help life insurance customers make connections between their fitness, sleep and other lifestyle habits to better understand their overall health through the John Hancock Vitality Program. Starting this fall, all John Hancock Vitality customers will be able to link the Amazon Halo Band to the program to earn Vitality Points for the small, everyday steps they take to try to live a longer, healthier life. Additionally, Amazon Halo Band will be the featured complimentary wearable for eligible John Hancock Vitality members, including three years of Halo membership, when Halo becomes available to the general public.*
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Since the launch of John Hancock Vitality in 2015, the company has continuously made enhancements to the program to better meet customers’ changing needs and expectations across physical activity, nutrition, mental health and more. This is the latest step in helping customers understand how their daily choices can help address their overall well-being.
“Amazon Halo is a new service dedicated to helping customers improve their individual health and wellness and we are excited to work with John Hancock to integrate Halo into their Vitality program,” said Melissa Cha, Vice President of Amazon Halo. “John Hancock shares our belief that small changes can make a big impact on health, and we look forward to seeing how their customers use the insights Amazon Halo provides to earn rewards, and most importantly, achieve their health goals.”
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