Dippin’ Dots and Doc Popcorn Deploy Nudge to Help Locations Open Safely and Profitably Amidst Heightened Demands From COVID-19

Nudge Rewards, a leading communications platform for frontline employees, announced that Dippin’ Dots has deployed its mobile communication platform across franchise locations, equipping frontline employees to keep up with the intense demands of COVID-19 training, as well as ramping up new hires.

Dippin’ Dots & Doc Popcorn’s mission has always been to build a portfolio of leading snack food franchises, while creating the ultimate one-stop snack spot that satisfies both sweet and salty cravings for customers. As locations reopen across several states, operational complexities are presented by a variety of physical formats, including stores, kiosks, and pushcart stands. Keeping track of franchisees’ operating status, local regulations, and new and existing frontline employees, presents an unprecedented set of challenges, in addition to the implications of rapid training and reinforcement required for staff.

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Dippin’ Dots & Doc Popcorn selected Nudge last fall to keep their frontline up-to-date on the latest brand information and enable franchises to build a community within their teams. It’s been during the reopening phase that they have been relying on Nudge for real-time feedback loops with the field, as well as delivering immediate and effective frontline training to keep locations operating at the high standards customers are seeking as they return.

Communicating across brands with a diverse mix of franchise locations with varying priorities, geographies, and staffing levels creates challenges for business leaders who need to quickly and effectively communicate with frontline employees — a problem easily solved by Nudge.

“When we selected Nudge last fall, no one could have predicted what the quick-service landscape would look like at this moment,” said Steve Rothenstein, Senior Director of Franchising. “We’re grateful to have had the foresight to invest in technology that would connect our brand and franchises with frontline staff and are finding it more useful than ever now that we’re adapting so rapidly to modifications of COVID-19 training from local, state and federal authorities.”

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