BBVA Collaborates with Cornerstone to Implement Innovative Learning Strategies for Employees

BBVA, a global financial group, relies on Cornerstone Learning, Cornerstone Content Anytime and Cornerstone Performance to offer the best learning and growth experience to its workforce

Cornerstone OnDemand, Inc., a global leader in adaptive HR solutions, announced  that BBVA, a leading financial institution, is leveraging Cornerstone’s tools to develop and enhance its employee growth strategies and manage various talent areas, including recruitment, assessment, learning and mobility.

More than a decade ago, BBVA began a digital transformation process that has accelerated in recent years as a result of the pandemic. The new jobs and competencies needed to ensure a successful business transformation represent a significant challenge, requiring an agile response from a talent development perspective. BBVA understood that one of the keys to adaptation was to accelerate and modernize its learning strategy for its workforce. This led the organization to create several innovative talent projects, each with the goal of giving its employees the most accessible and personalized learning and development tools.

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“Employees are the backbone of every great company,” says José María Monge, BBVA’s global Head of Talent Solutions and Head of Talent and Culture South America. “Therefore, investing in their learning and development has become a priority. Cornerstone has allowed us to create an ecosystem of interconnected tools that help us find, retain and train the best talent in our organization in a more agile way, as well as adapt to our current needs.”

Some of BBVA’s most successful projects to date include:

B-token Model

This initiative uses gamification to make the online learning platform experience more rewarding, interactive and entertaining. Increased learning platform activity as a result of this innovative approach, while encouraging employees to continue to participate in training and development activities. Managed through Cornerstone’s e-commerce solution, each course has an associated number of B-tokens, which are awarded to employees upon completion of the training. The more they increase their B-tokens balance, the more access they receive to additional advanced training, including a master’s degree.

Understanding that a company’s know-how often resides with individuals, employees can also earn B-tokens by teaching specific skills to their own colleagues. The B-token model encourages more experienced employees to share their knowledge with other colleagues promoting knowledge sharing and boosting expertise at a Group-wide level.

“B-token have enabled our employees to access any training content of interest to them, whether online, virtual or face-to-face. In addition, it has great advantages for the bank as it allows us to promote those actions linked to our strategy, incentivising learning and creating a culture of growth and development,” says José María Monge.

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“The Camp” Project

The Camp is an initiative created by BBVA and accessed through Cornerstone. It has been designed to accelerate the “reskilling and upskilling” of employees. After identifying 14 core capabilities, BBVA designed training journeys with three levels of specialization. To promote the completion of these journeys, it developed internal gamification through the creation of The Camp. The game consists of a camp where each training journey becomes an expedition and each employee is a hiker, a beginner mountaineer or an advanced mountaineer, depending on how they progress in their expedition. The Camp gamification is accessed through the Cornerstone platform, as both tools are connected.

Performance feedback and assessment

Evaluating ongoing performance of BBVA employees is a continuous process that culminates in an annual evaluation with a 360-degree view. It incorporates performance feedback from managers, peers, collaborators, as well as colleagues from other areas that the employee may have worked in. BBVA integrated Cornerstone’s evaluation solution with Google Cloud to maximize efficiency in data consolidation process and results analysis, also supporting calibration workflows and customized growth and development plans.

“At Cornerstone, our greatest satisfaction comes when our clients take our solutions and create innovative strategies to nurture talent,” says Marc Altimiras, AVP Cornerstone South. “BBVA has shown great initiative and creativity, adapting our tools to the specific learning and performance needs of its employees. We look forward to continuing to expand our partnership and helping BBVA grow,” he concludes.

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