Randstad Sourceright discusses the importance of digital enablement to streamline workplace efficiencies and attract new talent.
A Dutch multinational human resources consulting firm, the goal of Randstad Enterprise’s Sourceright division is to deliver talent to its clients through HR outsourcing. Randstad Sourceright leverages a whole team specializing in this area: the Randstad Sourceright division.
Sourceright consults with customers to analyze ways in which it can improve product delivery, including the benefits of automation and AI to enhance the company’s programs and the delivery of its services.
Enabling Technological Innovation
Allowing its workforce to thrive and drive technology and digital enablement forward, Randstad is the first firm in HR outsourcing to provide a rapid innovation fund. It is in this way Randstad sits at the pinnacle of technological enablement, helping drive original change and growth for the betterment of the entire industry.
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Within the firm’s Sourceright division, the key to overcoming any daily challenge is awareness. It can be difficult to know which technologies – when used perfectly – one should integrate internally and introduce to customers, particularly when employees are trying to get their day jobs done.
This is why, for Randstad, change management is a far more difficult challenge than most would initially envisage. Within the Sourceright division, the goal is to understand how technological change is impacting resources and processes, and ask: is it delivering what you expect?
Driving Digital Enablement
Consulting with businesses on the tools and technology innovations required is a key component of Randstad’s digital enablement process, as is delivering the tools themselves.
Adaptation – or the need to adapt – has been felt by almost every business across the globe in recent times, with the COVID-19 pandemic altering how and where people work, while resulting in significant financial implications.
As such, adapting to a new normal has been crucial to the survival of many businesses, particularly when it comes to acquiring new talent and meeting heightened work-life expectations.
From this perspective, digital enablement is as crucial for Randstad as it is for its clients. For the company, it is just as important to deliver for clients as it is to enable its teams by providing an efficient, technology-driven solution that empowers them to do more. Leveraging the right solutions means Randstad’s recruiters and sources can effectively automate requests and have them automatically organized on a computer dashboard, with the right talent for a particular role made immediately available to them.
This is just one of the ways technology can streamline what could otherwise be an onerous and manual process, ensuring Randstad’s recruiters and sources are much more efficient.
Balancing AI and Human Relationships
Of course, while automation and AI can help drastically streamline certain processes and drive efficiencies, Randstad is all too aware of the dangers borne from an over-reliance on technology and the detrimental impact it can have on human professional relationships.
For the HR outsourcing firm, it’s important to remember it exists in the people business, and people have a tendency to still want some level of relationships. So being an agile and flexible organization allows it to meet its customers’ talents and suppliers wherever they are.
It’s also about finding the right balance and ensuring generative AI is used in the right way. This includes a concerted data privacy effort and understanding one’s organizational AI principles.
At the Forefront of Digitalization
As technology continues to evolve at a rapid pace, it may seem an impossible task to stay at the forefront of technological implementation and digital enablement, particularly in the HR industry.
This is something Randstad has carefully considered. It is already heading into the next phase of digital enablement – streamlining its processes. By actively seeking to evolve technologically, the company hopes to stay one step ahead. As it looks at the automation of what its teams are doing or the data and insights that can be provided to customers, the Sourceright division is excited by all the ways it can deliver talent on a day-to-day basis.
No longer relying on legacy systems that require multiple log-ins, Randstad is excited by modern suites – whether it’s Slack, Teams, or Google – to manage every daily task using a single system.
Not content with its progress in digital enablement thus far, the firm is looking forward to seeing how streamlining technology can speed up day-to-day processes even more.
For Randstad, streamlining technology is a means of self-service, removing the complexity of workers having to master multiple systems. This, in turn, helps the firm attract talent by providing a streamlined platform from which to work.
Of course, attracting the right talent is key for many businesses today, and a part of this is tapping into standard communication channels of emerging generations, while also being sympathetic to more experienced employees.
Not everyone hired by Randstad communicates through TikTok, so it is important the company keeps a series of communication streams open when it comes to hiring talent.
The question it must answer as an organization is how it is enabling the communications experience and making it easy for any talent looking to find work.
For Randstad, talent acquisition mustn’t be omitted from its digital enablement process, making it accessible to members of all age demographics who are looking for work. With this in mind, what is the key to digital enablement today?
For Randstad, digital enablement today is about leveraging insights data, and applying that enabled technology to make the right adjustments to how people want to work, maximizing workplace efficiency in the process.
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