Skilled Leader will Fuel Growth by Enhancing Customer Acquisition and Retention through Effective Marketing and Communication Strategies
Paycor HCM, a leading provider of human capital management (HCM) software, announced the promotion of Tiffany Sieve to Chief Marketing Officer (CMO). Sieve will play a pivotal role in accelerating the company’s path to $1 billion in revenue by strengthening brand awareness, demand generation, product marketing, and customer retention through strategic communication channels. She also joins Paycor’s Executive Committee, reporting to Raul Villar, Jr., Chief Executive Officer (CEO).
Sieve has transformed Paycor’s marketing function during her 10+ years at Paycor, leveraging data and technology to drive greater national brand awareness and more effective demand generation. In her most recent position as Senior Vice President, Marketing & Communications, Sieve and her team increased Paycor’s brand visibility through the Naming Rights partnership with Paycor Stadium, optimized Paycor.com to propel the company’s growth, and launched Paycor’s inaugural customer conference, Connect+.
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“Tiffany’s dedication to the growth and success of Paycor over the years has been a driving factor in the company’s evolution as a leading HCM platform,” said Raul Villar, Jr., CEO of Paycor. “She has a proven track record of driving demand generation with prospects and partners and team leadership to excel in this new role. I look forward to working alongside Tiffany to take Paycor’s vision of powering people and performance to new heights.”
Outside of her role in marketing, Sieve is a co-founder of Paycor’s Women’s Inspiration Network employee resource group and serves on the boards of the Cincinnati American Heart Association and Adopt-A-Class.
“I am honored to have spent the past 10 years at Paycor, working with a talented team that achieved tremendous growth and embodies our mission of empowering leaders,” said Sieve. “As Chief Marketing Officer, I am eager to elevate and expand our marketing strategies, ensuring we build a strong brand presence and deliver exceptional value to our customers to drive long-term growth for Paycor.”
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