Wealth Management Firm Rebalance Launches New 401(k) Product Better K™, Offering a Personalized Approach to Retirement Planning for Small Business Owners and Employees

Rebalance, a mission-driven investment firm committed to making premium financial management services affordable and accessible to everyday investors, has announced the launch of Better K^™. Better K is a new 401(k) product designed to take the firm’s sophisticated, personalized approach to wealth management and apply it to retirement planning for small business owners and their employees.

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Rebalance launches new 401(k) product “Better K”, providing small businesses with an alternative to traditionally impersonal, expensive and cumbersome 401(k) services.

Better K is unique in the marketplace because it provides each plan participant an investment strategy based on their own, personal needs. Traditional 401(k) providers historically employ a cookie-cutter approach to retirement planning, offering an overwhelming menu of investment options for employees to choose from. In comparison, each Better K plan participant is provided a personalized risk assessment. The results are then used to select the optimal retirement portfolio for each participant.

“Our experience over the past decade of working with individual investors is the impetus for developing Better K,” stated Rebalance Managing Director Mitchell Tuchman. “Time and time again, clients have come to us with 401(k) plans from previous employers that clearly weren’t developed with their best interest in mind. While many companies offer 401(k) plans to their employees, they provide no guidance or investment education. Employees are left to their own devices to select from a laundry list of investment options with no support from a professional financial planner or investment manager.”

Better K was developed by the Rebalance Investment Committee, the members of which have managed some of the most successful investment plans and endowments in the world: Professor Burton Malkiel, Dr. Charley Ellis and Jay Vivian.

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In addition to providing unparalleled personalized service, Better K cuts fees for plan participants and administrators and liability for small business owners. Traditionally, small businesses with 100 employees or less pay significantly higher annual fees on their 401(k) plans than larger employers. Better K by Rebalance puts small businesses on an equal footing with larger employers, providing small business owners with the opportunity to offer competitive retirement benefits at an affordable price point.

Because Rebalance assumes the role as an investment advisor to the plan it also assumes most of the fiduciary responsibilities, thereby dramatically reducing a business owner’s liability exposure.

“Small businesses often get punished when it comes to options and fees associated with traditional 401(k) plans,” continued Tuchman. “With Better K, small business owners and their employees can reduce their annual 401(k) fees by up to 50%. Not only that, at a time when more employers are getting sued over fiduciary issues related to their 401(k) plan, the added feature of greatly reduced legal risk to the business owner is a huge benefit.”

In partnership with EPIC Retirement Plan Services, Better K by Rebalance provides plan participants with 24/7 access to their accounts via a cutting-edge platform. Participants can access their account via a robust mobile app, easy-to-use website, or multilingual telephone support. Finally, Better K provides highly effective employee investment education and award-winning customer service.

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